software telemarketing, inside sales, appointment setting, software lead generation, SAP leads, medical software leadsWhen you do lead generation, especially when software telemarketing is your method of choice, credibility serves to be a very important thing. When you market your software products and other services through the phone, getting the trust of your prospects is of the utmost importance; you are selling something valuable here – business software. Your prospects should be able to trust you words as well as your company.

Once prospects start trusting your software company it naturally becomes easier to attract new business as well as to generate new software sales leads, like SAP leads or medical software leads. But what about when you are calling prospects that hasn’t heard of your business yet? How are you to approach them? Continue reading…