Marketing is becoming more accountable before the eyes of corporate leaders. And because of that, it’s important that you know basic distinctions like the difference between generating leads and creating demand. Granted, even experts end up blurring the two because their purposes are so intertwined. Unraveling these connections though is key to explaining the return on every dollar spent on marketing.
By admin February 21st, 2014 B2B Inside Sales, B2B Leads, Business Tips, Lead Generation, Sales Add new comment