November 29th, 2014 Uncategorized Comments Off on Can B2B Marketing Derail Other Business Processes?
Surprisingly, the answer isn’t a straight yes or no. Because with the right strategic planning, a B2B marketing campaign should work seamlessly with the other parts of your organization.
But even despite that, it still runs the risk of disrupting other business processes.
They’re just not your own anymore.
Technology can be a powerful asset in lead generation. However, like many in other cases, it doesn’t always multiply your effort as far as you’d like. Having the tools that can make you a one-man-marketing team might be a good way to start. However, what if you reach a point when you don’t just need a team but an entire army?