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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

January 2016

Email Marketing: How to force out the potential use of Template Emails

Template emails are like renting a car. You can choose what you want from all sizes and variation. You can also customize them to your needs and most specially, you can tailor them to make it personalize.

Just like using the Template Emails. It might just be anchored with its format bur anyone can be creative as can if they just want to. Continue reading…

Email Marketing: How can “Batch emails” move our email campaigns? 

There are three main medium where you have to consider whenever you think of having an email marketing campaign. One of these medium is using a “batch emails.” This kind of email is like the delivery truck of email marketing. Its main objective is to move people from point A to point B. Just like any regular truck, they only stop whenever their cargo needed to be delivered and they don’t care what place is. They deliver it where the products are supposed to go. If one product is out of the package, then there’s no way but to move on.  Continue reading…

Telemarketing: Help!!! A Robot is calling me

Telemarketing’s growing one side communication has tampered into what is called robocalling. This is a telemarketing practice that replaces a human entirely. In this method, everything is automated, contact numbers are dialed by a machine and a pre-recorded message is played to the recipient they answer the phone.

Robocalling with pre-recorded sales pitches is technically illegal according to Federal law. However, technology has made it easy to auto-dial numbers without getting tracked where the call are coming from, making the enforcement a fool. Frequent user of this method are politicians, which by the way is permitted because they aren’t trying to sell you anything –they just want to win your allegiance. Continue reading…

 Email marketing: You Say these Words and Your Sales Message is Doomed  

Not many to mention, email marketers knows only how to hit send and okay. That’s it. No further commitment is needed when running an email marketing campaigns. Results? 40% of the email messages will go to Spam folder, 30% will go be deleted without being read. So, is it really okay for email marketing to just HIT and SEND without even thinking the outcomes? No, gravely saying it is not.

Continue reading…

5 B2B Sales Call Elements that Swifts through the Prospects  

 

Every B2B marketing activity leads up to one thing –a phone call. Not surprisingly, reps that have the best phone skills are almost always the most successful. Being successful in this matter requires best technique and practice. Moreover, B2B tele prospecting is a tough job and that is to connect and set some time with business people.

There is one thing I learned from listening to thousands of calls every day and that is –whatever tool you are using to engage with prospects be it –email, lead nurturing, content, social media alert etc. It all ends in one media and that is call where relationship are forged or lost forever. Continue reading…

Telemarketing: Nasty Phrases a Telemarketer can Say to a Prospect

Warren Greshes, author of The Best Damn Sales Book Ever quoted:

“Sales is a rejection. Plain and Simple”

The difference between weak and strong sales representative is how they react with rejection. First, the worst sales reps, after rejection, will walk around the building to recover from the situation. The second one will recover right away after rejection just like nothing happened. Continue reading…

Setting 8 Paths for B2B Selling and Prospecting  

Do my prospects need my help?

This question has been asked too frequently in B2B sales and marketing. Instead of tiring yourself out in asking the same question, you might want to try a new approach in doing so. We suggest you should be a little skeptic and ask this question “I can surely help them, I know that but I have to know if they’d be successful with my product or service.” If they won’t grow with your product, then certainly they don’t need your help. Continue reading…

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