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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

February 2016

How many is Too Many in B2B Email marketing?

 

The following morning I got an email advising me that I’d left things in my shopping basket. Absolutely sensible! In our email campaigns, we really prescribe sending these sorts of messages – frequently, the B2B prospects simply needs a tender poke. In any case, then, one hour and after 19 minutes, I got a SECOND email from them – another of their day by day messages. Continue reading…

What is a Business Lead and How Business can make use of it?

Let’s start discussing with the basics. A business lead is a company who has indicated interest in your company’s product or service in some way, shape, or form.

In other words, instead of getting a random cold call from someone who purchased your contact information, you would hear from a business or organization you’ve already opened communication with. Continue reading…

Valentine’s Day: Email + Data, A match made in heaven

Roses are red, violets are blue, Valentine’s Day is coming … and you should do this one through in email marketing too.

Insight will no longer be an option, but a necessity when trying to generate and nurture your business prospects to fruition. If the email you’re sending doesn’t relate to a business prospect or C-level personally, it’s will never be that effective. But don’t worry, there is a solution, and it’s one that marketers will agree of. During the Valentine’s Day, a romance has blossomed and bloomed between email and data in the result of B2B marketing automation. B2B Marketing automation helps B2B marketers address their need to use personalization at scale by using data collected from prospective businesses to send the right message, to the right decision makers, at the right time in the purchase cycle. Continue reading…

B2B Marketing: How to Solve These 6 Typical Issues between Marketing and Sales

In the past, the two “top weapons” of customer engagement have never really seen eye-to-eye kudos to a long time rivalry filled by their ego and perpetuated by differing metrics. All over the globe, sales and marketing teams have accumulated various hindrance that keep them from working well together. Mistrust, miscommunication and nuances in goals continue to pull the teams in separate directions.

To help us see and solve these 6 typical issues between marketing and sales. We will be presenting these situations and how to solve them. Continue reading…

The Quantitative Guide in measuring your Team’s Sales Performance

There are hundreds or even thousands of resources out there that promise to make your sales reps better, faster, and stronger.  Ultimately, they consists of tips and tricks, call scripts, subject line suggestions, and more. We know that a lot of you read this article and share it with your teams.

But when it’s all said and done, how do you determine if your sales reps have actually improved? Continue reading…

Email Marketing: Don’t Buy Email Lists if you want to increase prospect engagement

Email Marketing Dont Buy Email Lists if you want to increase prospect engagement

Whether you have been utilizing B2B email marketing for a while or you’re a brand new company brand just starting up, purchasing an email list and having an expanded email database can seem attractive, but it’s generally a poor habit and it may be detrimental towards your deliverability rates and sender reputation. There are four reasons to this. Continue reading…

Why should you put Video demos in your B2B Lead generation process?  

True, everyone love to watch something. It creates an alternative reality wherein you were caught up between truth and fiction and the sensation of time is much faster. Thus, this indeed will make us think why there is a lot of marketing experts are saying that video demos plays a great role in expediting the process of B2B lead generation.

Video demos in your B2B Lead generation process

Producing quality videos take a lot of investment and for starters, it can even flop if the budget will cut loose. Taking in the consideration of expensive equipment and specialists will make us even think again about the price over that matter. For that very reason, many B2B marketing businesses will settle for photos and graphics just to get the job done.

We are going to share six statistics that will help us understand why B2B marketing should and lead generation process must and not just opt in to include product video, demo and the like.

Video Appears in 14% of Internet Search Results

Losing significant number of prospects just because you don’t have a video in your website can be considered as incompetent. Google also reports video campaigns will soon be grouped just like any other ad through AdWords. This means that videos will soon be even more likely to show up in Google searches.

73% More Visitors Who Watch Product Videos Will Buy 

The most important thing to note, however, is simply that videos for your products do prompt more purchases. That’s really the biggest and most important statistic you need.

Almost 46% Will Showroom If Video Isn’t Available

Potential buyers in your site who really want to see the products/leads in action, they might drive to the physical store. If they do that, you’re likely to lose that purchase.

71% of Consumers Think Video Explains the Product Better

When prospects feel like they know the products you sell, they’re more likely to take a chance on spending their money. Video clears up a lot of that confusion. Isn’t that what your marketing is all about, anyway? Answering queries with quality content?

57% Are Less Surprised By Products with Video

Those customers who see the videos and comprehend what they are buying are less likely to be surprised by the products when they have it in their hand. As you might imagine, those consumers who are less surprised by their purchases also end up happier. And happy customers are less likely to return a product for a refund.

58% of Shoppers Think Companies with Product Videos Can Be Trusted

All of these stats adds up to TRUST and CONFIDENCE. By providing video demos, you give the prospects quality information that doesn’t hide behind good angles and lighting. They understand the products they are using and are happier with their money. With every great transaction, you build more and more trust with your client.

 

Choosing the Correct Lead Nurturing Path for Prospects

nurturing paths

At KickStart SalesForce, we always tests how different lead nurture paths works and see how effective they are. This let us optimize our processes and be more creative in how we treat about our prospect engagement.

In the middle part of lead nurturing, you will reach the point when you have an abundant numbers of content that spans wide range topic. KickStart SalesForce’s nurturing path have content pieces that covers from email marketing all down to the inbound marketing.  Continue reading…

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