Generate Sales Leads by Generating Your OWN Marketing Experience

Ever heard this before? “Everything you knew about marketing is wrong.” Now for some of you, this is starting to come off as typical. Yes, you are aware that social media (in spite of just being roughly half a decade years old). Yes, you know that everything the 90s taught you about telemarketing and advertising no longer applies. You know this and like to know the real secret to marketing success (assuming you’ve never even heard that before).

So here’s perhaps here’s something you may not have heard as often: There’s no one path to nirvana in B2B lead generation.

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B2B Marketers and Balancing Act of Privacy

Weeks after the Fappening has once again brought about a revived interest in protecting privacy. But when you protect privacy, critics of this advocacy are inextricably linked to the same people who demand more transparency from companies (and their marketers). In other words, no more secrets. You have nothing to fear if you have nothing to hide.

What does this leave B2B marketers In the B2B industry, this often leads to at least one implication that is often ignored by others: the loss of trade secrets.

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B2B Lead Generation Tips – How to Slowly Mark Your Territory

Expansion is hailed as the next step for growing and successful business. The call to increase your product offers can sound different for each organization. But all the same, you will reach a point where you’ll need to sell more than just your core product/service to stay competitive.

How can your lead generation campaigns slowly mark out your new territory?

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When New Sales Leads Mean New Direction

Marketing campaigns change directions all the time. Sometimes the best target market didn’t turn out to be what you thought. Other times, a new market suddenly pops up and you want a piece of it before competitors do.

There are more extreme cases though when a new market of sales leads will demand an entirely new direction for your business.

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Lead Generation Tips – Got a Niche? Well Five Can Play That Game!

Finding a niche is typically the first order of business when trying to outdo competitors. After all, what better way to get ahead than in a space where you won’t find them?

In reality though, finding a niche is more than just trying to create an accurate, innovative lead generation strategy. It’s about establishing your hold on that niche before your competitors do. The niche is like a game. It won’t be long before your competitors start playing it too!

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How Cynics Can and Cannot Be Good Lead Generators

Cynicism isn’t the healthiest behavior to have in marketing and business. It’s only refuge (if not excuse) is a need to be realistic when setting goals and defining qualified prospects. But as far as whole campaigns go, the tendency to be skeptical of any method can dangerously undermine objectives.

But if you want a simpler idea on how cynicism can help or harm a lead generation strategy, look at the Ice Bucket Challenge.

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B2B Lead Generation Tips – Damage Control Lessons from TMNT (Part 2)

Last week, you learned the first two damage control techniques employed to defend the latest Teenage Ninja Turtles movie. In the second installment, you’ll learn that not only did the film hit huge box office numbers (even rivaling Guardians of the Galaxy) but also the third, final secret technique to saving a campaign under fire.

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B2B Lead Generation Tips – Damage Control Lessons from TMNT (Part 1)

By now, you’ve probably heard plenty about the mixed reception the new Ninja Turtles movie’s been getting. Chances are, plenty of it was the result of out of marketing completely letting things run wild. (Case in point: the insistent highlighting of Michael Bay’s name.)

Luckily the fiasco teaches plenty of ninjutsu lessons on quick damage control. In this two-part series, you can learn how the style can work for your own lead generation campaign.

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Use Your Sales Lead Generation Machine to Break the Pickets

Ever get tired of the same old critics saying the same old thing about how awful today’s marketing is? Are you weary of hearing how your ads don’t offer anything relevant? Finally, are you sick of how all this criticism reaches to ridiculous levels like political movements and fringe, anti-corporate philosophies?

If you are, it’s high time that you reinvent your sales lead generation strategy. Particularly, turn it into something that mows down those pickets (figuratively of course).

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