Appointment Setting Tips – Disguise Your Value Proposition

What’s one appointment setting problem that often puts a dead halt in any possible engagement? Irrelevant content. People don’t want to engage when they don’t even take a second glance at the email you sent or the call you made.

Then again, there’s just so much to know about your business that summing it up in a single subject line seems impossible!

So here’s an alternative: Disguise your value proposition.

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Boost Lead Generation By Twisting a Classic

You may not watch it (nor even want to) but the latest season of American Horror Show has become another piece of fiction featuring a killer clown.

Nobody really knows when the idea of a killer clown first hit popular imagination. Some say it was the typical kids’ fear of clowns and others say it all started with Stephen King’s It.

Regardless, you know what’s so intriguing about the concept though? It’s got nothing to do with horror. It’s about how people are sold when you twist something so classic. Now imagine a twist like that being used to pitch your prospects and drive your lead generation campaign.

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B2B Lead Generation Tips – There Can Only Be One… for Long

They say that the first iPhone was what truly set the benchmark for today’s mobile industry. From apps to multi-touch screens, from playing MP3s to surfing the net, the birth of the iPhone felt like it finally broke into a new stage, a new territory.

If this was your company, it’d feel like your lead generation campaigns would have you undefeated. Because, hey, you’re the first! You created the market! Heck, you might even believe you are the market. There’s no need to worry about being the best when you’re the only company in a hundred miles who can provide a particular product or service.

How long will it last though?

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Is Your Lead Generation Really Targeting the Source of Your 80%?

80% of your revenue comes from 20% of your customers. You’ve heard this before. Not only that, you’re probably pretty confident that you live by this adage every day, down to the letter.

However, your lead generation campaign may not be as on-target as you think when your 80% isn’t actually there.

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Lead Generation Tips – Dealing with the Social Craziness

In the world of B2B marketing, it’s still a knee-jerk reaction to dismiss a consumer approach to new lead generation tactics like social media and content.

But like it or not, the success of those mediums in the B2C sectors is getting hard to ignore. Given the craziness that often characterizes Facebook, YouTube, and other mainstream social media platforms, it’s hard for B2B marketers to not feel both envious and spiteful at the success of such unorthodox methods.

How do you deal with this age of social craziness?

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Your Appointment Setters Are Not Homeland Security

If you’re wondering how stupid you’d have to be to treat appointment setters this way, a quick skim through this Forbes article might be good food for thought.

Whether it’s terrorist group or a shady money launderer, there’s always a chance of running into what the article describes as ‘risky clients.’ Forget lack of budget or buy-in. The idea of accidentally pitching to a shady organization and selling them the tools of their black market trade is the stuff of marketing nightmares. Bad PR. Loss of trust. It’s everything you need to destroy any hopes of a future lead generation campaign.

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Generate Sales Leads by Generating Your OWN Marketing Experience

Ever heard this before? “Everything you knew about marketing is wrong.” Now for some of you, this is starting to come off as typical. Yes, you are aware that social media (in spite of just being roughly half a decade years old). Yes, you know that everything the 90s taught you about telemarketing and advertising no longer applies. You know this and like to know the real secret to marketing success (assuming you’ve never even heard that before).

So here’s perhaps here’s something you may not have heard as often: There’s no one path to nirvana in B2B lead generation.

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B2B Marketers and Balancing Act of Privacy

Weeks after the Fappening has once again brought about a revived interest in protecting privacy. But when you protect privacy, critics of this advocacy are inextricably linked to the same people who demand more transparency from companies (and their marketers). In other words, no more secrets. You have nothing to fear if you have nothing to hide.

What does this leave B2B marketers In the B2B industry, this often leads to at least one implication that is often ignored by others: the loss of trade secrets.

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B2B Lead Generation Tips – How to Slowly Mark Your Territory

Expansion is hailed as the next step for growing and successful business. The call to increase your product offers can sound different for each organization. But all the same, you will reach a point where you’ll need to sell more than just your core product/service to stay competitive.

How can your lead generation campaigns slowly mark out your new territory?

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When New Sales Leads Mean New Direction

Marketing campaigns change directions all the time. Sometimes the best target market didn’t turn out to be what you thought. Other times, a new market suddenly pops up and you want a piece of it before competitors do.

There are more extreme cases though when a new market of sales leads will demand an entirely new direction for your business.

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