Appointment Setting Tips – Helping the New Guy in Sales

Sometimes the new guy isn’t just some intern working in the back office. Sometimes it’s a new member of your sales team. But like any new hire, there’s a typical chance that they need a lot of help working with your business’ older appointment setting process.

You might think that this could be due to your marketing strategy, the tasks you may (or may not) have outsourced, target industry etc. That’s partially correct. The other part though is that they could still freeze up when it’s their turn to finally meet a prospect (regardless of how good your marketing is).

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Sales Lead Generation and Football Fallbacks

Google’s Doodle is back to normal. Twitter’s put down the hashflags. It looks like it’s going to be business as usual on the internet now that the World Cup’s over.

And if your lead generation campaign has been riding these waves, it might be high time to change course. But where to next? If you’re struggling with this question, you might be like the many who neglected to have a fallback.

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Long-term B2B Marketing Must Adapt Early to Growth Pains

Anyone who’s ever dreamed of making a business bigger than what it currently is shouldn’t underestimate the scale. It’s like growing your own mean, little alien. Eventually, it’ll have to start growing more parts than what it’s currently got.

That can be a bit painful and that pain doubles if you can’t get your B2B marketing campaign to adapt. As much specialization helps highlight the uniqueness of your product, the reality is that larger competitors might beat you just from being able to grow faster and bigger.

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Appointment Setting Tips – Re-Establishing Credibility

Being wrong the first time can hurt customer trust and it makes it harder to acquire the same customer in your appointment setting campaigns.

This is bad for a number of reasons, the main one being you get more long-term sales if you invest in a long-term customer versus constantly generating new ones. Long-term, repeat customers require stronger trust.

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Telemarketing Tips – Good Intentions Must Be Made Clear

The 4th of July represents everything about American freedom. But for some B2B marketers, Facebook’s recent mishandling of its secret psychological experiment might be the biggest ironic slap in the holiday’s history (alongside fears of a government probe).

That’s not without good reason which is why you should never make the same mistake that the social network did: being unclear about its good intentions. This applies to online research as well as research that uses more traditional forms of customer engagement like telemarketing.

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How Big Games Demonstrate What Can Go Wrong With Your B2B Leads

There are a lot of totally obvious reasons to watch a big game until its conclusion. You saw it during the NBA Finals. You’re seeing it again in this year’s FIFA World Cup. Big games like this are one of the best examples of how the start of something doesn’t necessarily reflect its conclusions.

Ever had the same thing happen to your B2B leads? A customer looks interested, they were eager to talk to your sales reps. But gradually, things start looking difficult. Unexpected problems arise. The next thing you know, your sales rep failed to close it.

What’s funny is the tendency to see it from just the perspective of the start or the finish. This is not the best way to analyze the quality of B2B leads. Just as the most exciting games are those where competitors are neck-in-neck, your best marketing experiences are those that leave you analyzing every single step.

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Recycling Your Appointment Setting Resources

When you think of the word recycling, you usually get a lot of icons in mind. Plastic. Paper. Can. Biodegradable. Non-biodegradable. Obviously this type of labeling is important because it helps you understand the process necessary for recycling a particular category.

What you may not know is that it’s also important when recycling other things besides trash. In your case, your appointment setting campaigns have plenty of leftover resources that need to be sorted out.

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How Minds at Leisure Generate B2B Marketing Content

You’d probably had this happen to you at least once when you were a kid. The day’s hot, the lecture’s long, and all of a sudden your teacher yells at you for letting your mind wander. Obviously it’s a clear case of the boredom bug.

But in the world of B2B marketing, sometimes that bug leads you to your next big idea. It’s like being called by that same teacher except you end up giving the correct answer. How is this possible? Maybe it’s because some people get better ideas in an unlikely context.

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Getting Sales Leads for Specialty Offers

Like all holiday seasons, summer’s full of special occasions. Birthdays. Beaches. Blowouts. It’s the time of year when many industries get to offer specialty products and packages for vacation-ready customers.

But in B2B markets, similar demand can still help generate sales leads. Plenty of people need a lot of down time without necessarily losing their work focus. That opens up a lot of needs that are more or less B2B (from catering to your typical company BBQ to temporary outsourcing).

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