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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

Telemarketing: How to get a sale “like a Boss”

Sealing the deal is likely to be the main objective of telemarketers. Some usually go beyond of what they are expected to do while some will just leave it to lady luck. But what makes closing successful is trying to be and act like you are the boss of the company.


Everyone respects a boss that shows leadership, initiative and trust towards its employees. Plus, they have complete knowledge of the company. So why not act like a boss for once when you’re trying to seal the deal. As a former telemarketer, I could tell you one thing that makes telemarketing fun and worthwhile, and that’s to persuade and interact with clients or prospects.

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Telemarketing Tips: Past and Prediction


The idea that you can use a prospect’s past to predict their future buying decisions is an increasingly common subject in business.  You have to wonder, though: can the past truly be the ultimate crystal ball that marketers and salespeople have searched for centuries? The answer is an obvious no.

It’s neither idealistic nor realistic to say that the past shouldn’t always dictate the future. Not be all guru and philosophical on you but it makes logical sense.

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Lead Generation: The door to trust is hidden within the eyes

Have you ever play the “Trust Game?” with your family or friends? I bet you often play this with your wife or boy/girlfriend. Well, if you do play the game, you often hear something like this before “If you can’t look at me for 5 seconds then that means you’re lying” Well, truth be told that the eyes hide our true intention. So if you ever try to cover up something, I suggest you don’t. Because no matter what you do, your eyes will betray you in the end.

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Email Marketing: How to avoid Email Blunder “Irrelevant Information”

Imagine this – You’ve put a lot of time with your email campaign, you’ve laid out important details such as Content, Beautiful artworks, and recipient list. Now you’ve just clicked ‘Send’. Seeing it, go out and arrive in your own inbox, only to realize that your email is full of typos The nightmare of email marketers is happening to you. What will you do? How will you get out of this mess?

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Effective ways to maximize your event marketing plan

One of the question marketers tend to ask themselves “Does Conferences or events generate leads?” I can honestly say this to those marketers that doubt event marketing. Yes, it does generate leads, a more qualified leads if I do say so. Maybe you ask this because you haven’t tried it or you’re doing it wrong.

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7 effective ways to make your prospects comfortable with you

Sales are essential to business, without being able to sell, businesses can’t gain clients.

Being able to get prospects to lower their guard and sell them your services means that you are able to make your prospect feel comfortable with you. And this is one thing that marketers should do, make your prospects feel comfortable.

But of course, you can’t really make them feel comfortable if you can’t make them trust you. Remember that trust is hard to come by, let alone that you just only met through phone or the day before.

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Getting your Message through the Social Media Noise

Let’s face it, we are behind than everyone else. Everyone is getting through the noise without worry while the rest of us are trying to find some way to be ahead of others. Welcome to the Social Media.

As a marketer, we are looking for a way to cut through this noise and speak what we can offer to our prospective audience, but this isn’t easy to accomplish.

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What every salesperson does that makes prospect run away.

Surely, you’ve encountered a prospect that took a liking to your service or product and when they come to meet you, they’ll back out at the last minute. And I know for a fact that this irritates you to the point that you’ll bad mouth this prospect.

After your moment of “Anger” the only thing that is left to do is, answer this question, Why did this prospect back down at the last minute? Well, there are a lot of reasons why, but I’ll give you the most three common reasons of them all and the most unthinkable reasons.

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How to: Get prospect’s attention to your services

Business owners need leads in order to grow their revenue. “Easy said than done” that’s what all  business owners will tell you. But what if, I could tell you that there’s a secret in getting a  prospect’s attention to your business.It is very simple and easy too.

Sure, I may be exaggerating here, but there is a way in getting your prospect’s attention and who knows, maybe you’re using them now but not in the way you think it is.

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