Don’t imagine impossible scene in B2B leads

“Nothing ever happens like you imagine it will”
― John GreenPaper Towns

John Green, the author of the famous book “The Fault in Our Stars” will showcase his second film based on his book “Paper Town” Green published six books and maybe all of those six will be on the big screen, and i hope it will.

In the eyes of Margo, the heroine in Paper Town, Nothing goes as you wished. Well, in reality there’s a chance that what you imagine will happen. it’s just that, people now-a-days imagine fictional scenarios and some just imagine, they never moved from imagining.

Continue reading…

When B2B Marketers Face Dinosaur-Sized Leads

If you’ve seen the much-awaited fourth installment of Jurassic Park, a roller-coaster (or should I say, dinosaur-filled) ride of thrill movie Jurassic World, then you already have that massive and lethal Indominus Rex in mind. Just past looking at the modified dino, the theme park was actually a fun experience.

Continue reading…

Telemarketing tips: It’s not easy to speak

It’s never an easy job to speak with someone you don’t know, chances are you’ll offend them or you’ll lose something great. In business, it’s never easy to engage to a conversation in which you’ll likely end up in a sale. Mostly you’ll end up being rejected or being left out in the blue, with the possible of being ignored in the future.

But you know, No matter how much you research about that company, you’ll never be able to make a sale if you don’t have the right tool for engaging, the art of Communication. Continue reading…

Appointment Setting Tip – Free Flow 5 Minutes Conversation

It’s not an easy job’ this is what my friend told me when I talked about appointment setter. “Yeah you have a nice script to read, but the problem is. They’ll attack you with question that you aren’t aware of or ready” he added.

Continue reading…

Should Lead Generators Risk Combining Buyer Personas?

You’ve heard of buyer personas before. These are the little profiles that sales lead generators use to categorize different prospects. This makes it easier to predict exactly what a customer might be looking for. It makes for faster qualification process and it serves as a springboard for speculating future customer demands.

Still, sometimes you can have one too many because you’ve grown to have so many different kinds of B2B customers. Could it be high time to cut down on the categories and maybe start mixing them up?

Continue reading…

How to Generate B2B Leads While Moving to Another Space

In business, there’s always a possibility of making a large move to another space. It could be something as permanent as relocating a branch. It could also be as temporary as fewer updates on your personal blog because you’ve announced your presence at an upcoming convention.

But in either case, it should never be a cause to stop generating B2B leads. Any day not spent trying to cultivate those leads is a day those leads could go to a competitor. What are the best ways to keep them solid and sales-ready even as you plan to make a big move? Continue reading…

Generating Sales Leads from ‘Copied’ Products

Sometimes a competitor presents such a disruptive and revolutionary product, you can’t help but want to replicate their success.

Then again, that’s actually one way to describe the premise of Avengers: Age of Ultron. When Tony Stark discovers an A.I. abandoned by the alien enemies of the previous film, he attempts to integrate it only for his ‘success’ to become the Avengers’ ultimate archnemesis: Ultron.

Anyone who even just watched half the movie can learn a lesson about trying to copy a competing product for the sake of creating ‘something better.’ So if you’re trying to generate sales leads for a product like that, you might want to avoid making similar mistakes.

Continue reading…

Why B2B Marketers Can Still Learn from Themselves and Not Just Big Brands

Big brands are never short of a marketing lesson. Sometimes however it’s not so much of what they do but what they shouldn’t have.

No really, there are some things that shouldn’t be done, even in the name of marketing (heck, especially marketing). There are plenty of things that B2B marketers can still learn from themselves instead.

Continue reading…

How Appointment Setters Can Use Value to Navigate Controversy

When it comes to marketing and consumer privacy, the brouhaha never ends. Then again, it’s not too surprising as newer technologies continue to create controversies as much as they create convenience.

For B2B appointment setters, this is a reality they’ve long grown accustomed to. Elusive decision makers and uncompromising gatekeepers constantly demonstrate the human desire for privacy. But you know, the one thing that ultimately brings down the walls and gets the conversation going is the value you present.

So no matter how controversial your marketing methods and tools can get, the best way to navigate it all is by consistently delivering value.

Continue reading…

Back to top

Submit your Feedback

      Sending...
x