Wearable computing technology had been conceptualized as early as the 1600s and has been popularized ever since we came to the Digital Age. Let’s take for example one of our most recent innovations like Google Glass, a device that not only provides users with hands-free commands using voice activation, it also provides users the constant accessibility that cellphones can’t provide since you have to take them out of your pocket.

Most of the younger critics who have or have not tried out the device noted out that they aren’t that inclined for socializing as smartphones and tablets can. Sure, they can be used to find and make new friends but the Glass has limits whether they like it or not. And while Google’s original intention was for social activities (and may even compete with handheld devices), most people believe that Glass is more suited for professionals and sports.

In a sense, if you do look back to all those sci-fi and action movies, similar devices are worn mostly for practical use. There’s even news of a doctor testing Glass in the O.R. while on surgery. The doctor stated that they can assure a more successful operation when needed since they can either access important data or send live feed to other fellow doctors who aren’t in the same room as them. University teachers see a potential to enhance their students’ learning experience. For one thing, it’s much easier to provide slides or live app based activities as well as record assignments or access online data for reference while in class.

These unexpected shifts in target market are common especially with our rapidly growing technology but what companies tend to forget is if their products are part of the shift. This is when you need to keep your head in the game. Here are several tips you can do when you are facing the same problem in a shifting market.

  • Always have a watchful eye out for articles and reports that indicates shifts in the market trend.
  • Check if your business’s target market are in those shifts or take part in it yourself.
  • Work with your marketing team to make sure you can successfully deliver to these new trends or create something new that aligns with what new customers want.
  • Use any opportunity that’s presented. When shifting to or creating a new target market, it also means new demand which might also mean a new supplier.
  • Share this information with your employees, especially your sales force. Preparing them with the new data can lead to higher sales close rates and more business.

Remember that not everything goes as planned. Our culture grows with our technology so what we think is popular to our target market now may not be popular with the generation tomorrow. Don’t always view your products with your own perspective but always take the customer’s view in perspective. Obviously, you can’t adjust to change if you don’t keep an eye out for it yourself!