lead generation, sales leadsHello folks, and welcome to the year 2013! We are still in the early part of January as well as it being the start of the first business quarter of this year. And because it is a new year, it means that it is a great time to renew the vigor of our marketing tactics and breathe life into our lead generation campaigns.

Our marketing and lead generation tactics are what will help us to keep on attracting new customers, convert them into business leads which then translate into sales. As such, it is important that we always know about the best steps to take to turn our campaigns into effective lead attractors.

Here are this week’s good reads:

The direction of your company’s lead generation campaign rests in your hands. Will 2013 be a productive year for your business? Let these articles enlighten you about your business and help you understand where your marketing campaign should go.