Technology and the Internet are revolutionizing nearly everything: how we live our lives on a daily basis, how we stay connected, how we learn, how we buy things, and how we do business. On the B2B side of things, technology and the world wide web have opened up companies to a lot more possibilities and avenues for marketing. For example, email marketing has become a popular method of generating B2B leads. And if you think about it, this is possible because of the Internet. Without it, email marketing wouldn’t even exist, and neither could we have thing such as social media.
Speaking of social media, just why is everyone hyped up about it? What makes social media marketing so attractive to a lot of people? Well, let’s explore that topic right now.
Being and staying connected.
What people really love about social media is that they can be connected and stay that way for long periods of time. The Internet has given the populace of the world the opportunity to stay in touch with one another no matter where you are in the world, given of course you have access to the Internet from where you are. That being said, B2B companies take this opportunity to establish better ties with their prospects and B2B leads. Through social media marketing, they can not only promote their brand, but also respond to inquiries and handle customers as well. Companies now have the chance to connect with their prospects and to stay connected with them no matter where they are in the world. The chance to connect and the capability to stay connected is what makes social media a huge thing today.
A new avenue for lead generation.
Finding good B2B leads has been and always will be difficult. With all the competition constantly popping up like mushrooms, it’s not a wonder as to why you’ll have a hard time with making your brand known within your target market. But with social media, you can still do that. Rather than sticking to just direct marketing approaches like B2B telemarketing and email/direct mail marketing, businesses have taken to the Internet and have begun to promote their brand on social networks. Because of the fact that millions of users are online everyday, it makes being seen by your target market and prospects all the more easier. If you are selling a product that the public is looking for, then they will certainly find you. If you are offering a service that many are in need of, the same goes for you. Nowadays, people spend most of their time online in order to research about products and services they may be in need of. That being said, your company may just pop up in the search results when they open up Google. Establishing your presence online and using social media marketing is now part of the key to your success, as well as a new avenue you can learn to use for lead generation.
As per what has been said, establishing an online presence is part of how a company can and will succeed in today’s B2B world. Without a strong online presence, or at least the capability to be found online, then a company will be stuck in a rut where they don’t generate leads and not even make sales. People nowadays just adore search engines. If they are looking for something, then off they go to Google, Yahoo!, or to Bing. A few keystrokes after they hit the search engines and next thing you know, they’re looking at an entire list of results. However, they usually only ever stay and rely on the results on the first page. So if you don’t have a strong online presence, your position in search engine results will, of course, be relative to your ranking. If you want your B2B leads to find your company, then establishing your presence online will definitely aid you in lead generation as well as to draw in more business opportunities.
These are just of a few reasons why social media is becoming one of the biggest things in both B2C, and B2B marketing in the present time. What’s your take on why social media marketing is a hit?