Email marketing has risen to popularity in this day and age, becoming one of the marketing mediums which many marketers widely make use of to find and generate B2B leads. More so for a software firm, email marketing can become one of the best and most efficient ways in order to market software products and services. Through creative strategies with using email marketing, you can turn your campaign into a powerhouse for generating software leads. All you need to do is know how to properly plan your approach. So, here are some tips and tricks for using email marketing for generating software leads.
Your content matters: start with your subject line.
The content that your prospects will find in your marketing emails is the most important part of the whole scheme. If your content is not relevant to them, then chances are they will not even bother reading what you sent and probably just press delete. So the first place to start is content! First things first, your subject line is what you need to work on. Your subject line is the first thing that your prospects will read and thus will be the statement to give them an idea on what your email is about. And as said above, your content matters and should be relevant to the needs of your prospects. In other words, it should be what they are looking for. Make your subject line read along the lines of “an exclusive offer from us to you” or “our software meets your company’s needs”, lines like these can catch your prospect’s attention and make them want to read what is inside. So work on your subject line as it gives your prospects an idea of what they will be reading, not to mention it can catch their attention and increase the chances of them opening your emails.
The content of your emails: what should you put in?
Here, it is best to adhere to the principle of “keeping it short and simple”, abbreviated KISS. Rather than stuffing your emails with long chunks of text, keep the content within your emails short and simple. Be direct to the point, but don’t skimp on the important details which your prospects need to and should know about. Your prospects may turn away at the first sight of a large block of text on their screens, making them not want to read your email. So when constructing the content of your email, summarize the key points which you want to show your prospect. You also don’t need to sugarcoat or “flavor” your words to keep their attention. If you’ve stuck with the KISS principle and have edited your content well, then the chances are that your prospect will remain interested all throughout his duration of reading your email. Keep the KISS principle in mind as it massively helps with making good emails, more so for email marketing for generating software leads.
Other media in your emails.
When using email marketing to generate B2B leads, it is also helps to add other forms of media and not just text, such as pictures. Different types of graphics help to capture the attention of your prospects and thus increasing email click-through rates even more. However, you need to consider the type of email platform that your software leads use because what they are using may not render and support certain types of files. So before incorporating pictures or other media into your marketing emails, you may want to consult with a specialist in email marketing before making your move and finishing up what additional content you can place in.
Using email marketing is without a doubt one of the best ways to do software lead generation in this day and age. As a cheap and efficient approach, it works wonderfully when used by a marketer who knows how to present their company’s products and services to their software leads. Keep these ideas in mind as they may come in handy.