True, everyone love to watch something. It creates an alternative reality wherein you were caught up between truth and fiction and the sensation of time is much faster. Thus, this indeed will make us think why there is a lot of marketing experts are saying that video demos plays a great role in expediting the process of B2B lead generation.
Producing quality videos take a lot of investment and for starters, it can even flop if the budget will cut loose. Taking in the consideration of expensive equipment and specialists will make us even think again about the price over that matter. For that very reason, many B2B marketing businesses will settle for photos and graphics just to get the job done.
We are going to share six statistics that will help us understand why B2B marketing should and lead generation process must and not just opt in to include product video, demo and the like.
Video Appears in 14% of Internet Search Results
Losing significant number of prospects just because you don’t have a video in your website can be considered as incompetent. Google also reports video campaigns will soon be grouped just like any other ad through AdWords. This means that videos will soon be even more likely to show up in Google searches.
73% More Visitors Who Watch Product Videos Will Buy
The most important thing to note, however, is simply that videos for your products do prompt more purchases. That’s really the biggest and most important statistic you need.
Almost 46% Will Showroom If Video Isn’t Available
Potential buyers in your site who really want to see the products/leads in action, they might drive to the physical store. If they do that, you’re likely to lose that purchase.
71% of Consumers Think Video Explains the Product Better
When prospects feel like they know the products you sell, they’re more likely to take a chance on spending their money. Video clears up a lot of that confusion. Isn’t that what your marketing is all about, anyway? Answering queries with quality content?
57% Are Less Surprised By Products with Video
Those customers who see the videos and comprehend what they are buying are less likely to be surprised by the products when they have it in their hand. As you might imagine, those consumers who are less surprised by their purchases also end up happier. And happy customers are less likely to return a product for a refund.
58% of Shoppers Think Companies with Product Videos Can Be Trusted
All of these stats adds up to TRUST and CONFIDENCE. By providing video demos, you give the prospects quality information that doesn’t hide behind good angles and lighting. They understand the products they are using and are happier with their money. With every great transaction, you build more and more trust with your client.