No content marketing strategy is complete without a strong social media strategy. As Jay Baer says, social media is the fuel to set your content on fire. According to 2013 research from CMI and MarketingProfs, B2B marketers use an average of five social media channels to distribute content, whereas B2C marketers use four. Whether you’re just getting started with social media or looking to fine-tune your plan, this guide is for you.
Tell a story through your tweets. Present a consistent voice to tell the story of your industry and your brand. Each post should be compelling in its own right, but an inconsistent tone confuses the audience.
Make use of hashtags. Including 1-3 relevant hashtags with your tweet makes it simple for people to find your content. Creating an original hashtag and linking it to a specific campaign is an even better use of the tactic.
Use it as a testing ground. Tweet your original content, and keep tabs on which pieces of content get more shares. Use this information to direct your future content efforts.
Cover industry events. To offer insights in real time, live tweet coverage of events that are significant for your audience. That way, your brand can act as the eyes and ears for individuals who can’t make it to the event.
With 270,000+ followers, food chain Taco Bell has found a great social media niche for its nationwide brand.
- Even followers with small influence get retweets and responses. The brand’s voice is down-to-earth and (at times) hilarious.
- Events and promotions get great visibility.
- Hashtags, especially trending topics, ensure even non-followers can find the brand’s tweets.
Tweeting through Twitter has become an enormous lead for businesses to showcase their virtual presence. Through Twitter, an organization can make banner announcement that can be responded by different use leveraging the social media marketing to the fullest.