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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

Business Tips

A Revisit in Lead Generation Services for Kick starters

Lead generation services includes identifying prospective customers and qualifying their likelihood to buy in advance of making a sales call through multi-media marketing strategies. In short, it’s about motivating prospects to raise their hands to sign for your product.

Lead generation service is the single most important objective of any business-to-business (B2B) marketing department. Other objectives, such as brand building, brand pioneering, public relations, and corporate communications are also on the list, to be sure. But, providing a sales force with a steady stream of qualified leads is job one.

A Revisit in Lead Generation Services for Kick starters

A business lead is a prospect that has some level of potential of becoming a business partner. We need to distinguish a lead from a business inquiry or from a mere list of names, with which leads are commonly confused. Mailing lists or contact lists of business prospects are often presented as “lead lists,” a misnomer that generates not only confusion but even ill will in the world of business marketing. A passive list of prospects (or, more appropriately, suspects) does not deserve to be called a list of leads, they are just contact lists and call them through telemarketing services.

The same holds true for inquirers. Simply because someone has expressed a modicum of interest in your product or your company does not mean that person or that company is ready, willing, or able to buy. But an inquirer has plenty of value. You can continue to communicate, nurture that interest, and keep a relationship going until a sale is imminent.

Marketers must deliver a lead to the sales team only when the lead is truly qualified, and they must do so by criteria developed in consultation with the sales force. Consistent delivery of qualified leads that convert satisfyingly to sales and meet sales quotas—that is the hallmark of successful B2B lead generation.

The Real Cost of List Management Services

  • List Management Services

    List Management Services

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When collaborating with our clients we devote a excessive deal of time conversing contact data. Who is the target, how easy are they to locate, what are key role descriptions, and what is the message you bring to them. We are industrious about educating them with regards to direct dials, the need for emails, and the ownership of the list versus a rental list. All of these are critical but often ignored by organizations looking to purchase data. A list is assumed to be a commodity item and yet it is far from it. The list is the key driver for all other actions that happen in the sales campaign. It is one of the most critical portions of any marketing outreach.

During the MarketingSherpa B2B Summit 2011 presentation, presented by MECLABS, “Optimizing the Lead,” it was discussed that a $1 per record list (“the best deal”) results in a campaign that is 2.5 times more costly than the most efficient list. In the study, the $1 per record cost, resulted in a $954 cost per lead. In a list that cost $24/record, the cost per lead was $373 and resulted in a 60.85% decrease in overall campaign costs.

Targeting Your Prospects Correctly

The details in arrears this result are clear to see. Although the $24/record list cost $24,000, the calling campaign associated with that list cost $92,400, for a total campaign cost of $116,400. Comparing these metrics to the $1/record list; the total list cost was $9,350, but the calling campaign associated with that list was $287,980, for a total of $297,330. At the end of the day which result would you take?

The key takeaways are that “cheap” data is really expensive, and the less you spend on the data the more you will spend on tele-prospecting. List acquisition must be seen as strategic and not simply transactional if you need to roll your marketing strategy.

The Do’s and Don’ts of Summer Email Marketing

It’s at long last here! The fresh possess an aroma similar to fall, the crunchy leaves, pumpkin flavor all around, and it must mean one thing… it’s authoritatively summer season! I need to concede; this is my most loved time of year. I am tallying during the time until subsequent to Thanksgiving so I can impact my summer music without disgrace, anyplace and all over in providing professional telemarketing services.

The Do’s and Don’ts of Summer Email Marketing

DO:

Set goals. Even with holiday-themed emails need goals, whether they are clicks, downloads or purchases. You need to think about the strategy behind each email – just like you would any other email.  This will ensure that you’re not just sending a holiday email just to send one in providing professional telemarketing services.

Get creative! Since there is such an up-tick of emails sent during the holidays – all with a similar theme, you need to find a way to stand out from the crowd. You can incorporate creativity into your email by thinking of a fun subject line, providing a creative offer or time sensitive discount, or creating a new asset about your product and the holidays.

Incorporate social. Your audience may not check their emails during the holidays as much as they normally do. So in order to capture their attention, make your holiday offer available on across all your channels – social, email, blog, etc.

DON’T:

Forget about other holidays! There will be tons and tons of emails around Christmas, Halloween and Thanksgiving – but don’t let the smaller, less celebrated holidays go to waste. Use lesser-known holidays as an opportunity to be creative and make a splash in providing professional telemarketing services. Did you know that we should all be celebrating ‘Sneak Some Zucchini onto Your Neighbor’s Porch Day’ on August 8th? That could be the next big marketing opportunity….

Miss out on sending awesome follow-up! After you have created a super-amazing, thoughtful and entertaining holiday email, your next step is to consider what you will do with the people that converted or showed interest. You can’t forget about creating a follow-up plan because it will take your program to the next level in providing professional telemarketing services. Well-planned, thoughtful follow-up will help close the sale, open up an opportunity to talk with a sales person, etc.…

Overdo it and spam your audience. This is easy to do – especially when we are all drinking way too much egg nog and getting creative with our punny subject lines. Don’t stray from your best practices when emailing your audience, even during the holidays. You wouldn’t want your unsubscribe rate to go up just because you thought the email with the subject line ‘Top Tips for Furtastic Howliday’ was a good idea in providing professional telemarketing services.

Why Your B2B email notoriety or Reputation Matters in B2B Email Deliverability

B2B marketers battling for development in today’s economy know they have to get most extreme results for their B2B email marketing efforts, yet an excess of don’t comprehend the basic part deliverability plays during the time spent transforming business prospects into revenue driving clients. All the imagination and arranging that goes into a focused on B2B email marketing effort is useless if your messages don’t come to their expected inboxes. Each undelivered B2B email is a lost lead, and the cash you spent to gain that lead gets squandered. Continue reading…

How many is Too Many in B2B Email marketing?

 

The following morning I got an email advising me that I’d left things in my shopping basket. Absolutely sensible! In our email campaigns, we really prescribe sending these sorts of messages – frequently, the B2B prospects simply needs a tender poke. In any case, then, one hour and after 19 minutes, I got a SECOND email from them – another of their day by day messages. Continue reading…

What is a Business Lead and How Business can make use of it?

Let’s start discussing with the basics. A business lead is a company who has indicated interest in your company’s product or service in some way, shape, or form.

In other words, instead of getting a random cold call from someone who purchased your contact information, you would hear from a business or organization you’ve already opened communication with. Continue reading…

B2B Marketing: How to Solve These 6 Typical Issues between Marketing and Sales

In the past, the two “top weapons” of customer engagement have never really seen eye-to-eye kudos to a long time rivalry filled by their ego and perpetuated by differing metrics. All over the globe, sales and marketing teams have accumulated various hindrance that keep them from working well together. Mistrust, miscommunication and nuances in goals continue to pull the teams in separate directions.

To help us see and solve these 6 typical issues between marketing and sales. We will be presenting these situations and how to solve them. Continue reading…

The Quantitative Guide in measuring your Team’s Sales Performance

There are hundreds or even thousands of resources out there that promise to make your sales reps better, faster, and stronger.  Ultimately, they consists of tips and tricks, call scripts, subject line suggestions, and more. We know that a lot of you read this article and share it with your teams.

But when it’s all said and done, how do you determine if your sales reps have actually improved? Continue reading…

Why should you put Video demos in your B2B Lead generation process?  

True, everyone love to watch something. It creates an alternative reality wherein you were caught up between truth and fiction and the sensation of time is much faster. Thus, this indeed will make us think why there is a lot of marketing experts are saying that video demos plays a great role in expediting the process of B2B lead generation.

Video demos in your B2B Lead generation process

Producing quality videos take a lot of investment and for starters, it can even flop if the budget will cut loose. Taking in the consideration of expensive equipment and specialists will make us even think again about the price over that matter. For that very reason, many B2B marketing businesses will settle for photos and graphics just to get the job done.

We are going to share six statistics that will help us understand why B2B marketing should and lead generation process must and not just opt in to include product video, demo and the like.

Video Appears in 14% of Internet Search Results

Losing significant number of prospects just because you don’t have a video in your website can be considered as incompetent. Google also reports video campaigns will soon be grouped just like any other ad through AdWords. This means that videos will soon be even more likely to show up in Google searches.

73% More Visitors Who Watch Product Videos Will Buy 

The most important thing to note, however, is simply that videos for your products do prompt more purchases. That’s really the biggest and most important statistic you need.

Almost 46% Will Showroom If Video Isn’t Available

Potential buyers in your site who really want to see the products/leads in action, they might drive to the physical store. If they do that, you’re likely to lose that purchase.

71% of Consumers Think Video Explains the Product Better

When prospects feel like they know the products you sell, they’re more likely to take a chance on spending their money. Video clears up a lot of that confusion. Isn’t that what your marketing is all about, anyway? Answering queries with quality content?

57% Are Less Surprised By Products with Video

Those customers who see the videos and comprehend what they are buying are less likely to be surprised by the products when they have it in their hand. As you might imagine, those consumers who are less surprised by their purchases also end up happier. And happy customers are less likely to return a product for a refund.

58% of Shoppers Think Companies with Product Videos Can Be Trusted

All of these stats adds up to TRUST and CONFIDENCE. By providing video demos, you give the prospects quality information that doesn’t hide behind good angles and lighting. They understand the products they are using and are happier with their money. With every great transaction, you build more and more trust with your client.

 

 Email marketing: You Say these Words and Your Sales Message is Doomed  

Not many to mention, email marketers knows only how to hit send and okay. That’s it. No further commitment is needed when running an email marketing campaigns. Results? 40% of the email messages will go to Spam folder, 30% will go be deleted without being read. So, is it really okay for email marketing to just HIT and SEND without even thinking the outcomes? No, gravely saying it is not.

Continue reading…

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