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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

Database Management Services

The Real Cost of List Management Services

  • List Management Services

    List Management Services

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When collaborating with our clients we devote a excessive deal of time conversing contact data. Who is the target, how easy are they to locate, what are key role descriptions, and what is the message you bring to them. We are industrious about educating them with regards to direct dials, the need for emails, and the ownership of the list versus a rental list. All of these are critical but often ignored by organizations looking to purchase data. A list is assumed to be a commodity item and yet it is far from it. The list is the key driver for all other actions that happen in the sales campaign. It is one of the most critical portions of any marketing outreach.

During the MarketingSherpa B2B Summit 2011 presentation, presented by MECLABS, “Optimizing the Lead,” it was discussed that a $1 per record list (“the best deal”) results in a campaign that is 2.5 times more costly than the most efficient list. In the study, the $1 per record cost, resulted in a $954 cost per lead. In a list that cost $24/record, the cost per lead was $373 and resulted in a 60.85% decrease in overall campaign costs.

Targeting Your Prospects Correctly

The details in arrears this result are clear to see. Although the $24/record list cost $24,000, the calling campaign associated with that list cost $92,400, for a total campaign cost of $116,400. Comparing these metrics to the $1/record list; the total list cost was $9,350, but the calling campaign associated with that list was $287,980, for a total of $297,330. At the end of the day which result would you take?

The key takeaways are that “cheap” data is really expensive, and the less you spend on the data the more you will spend on tele-prospecting. List acquisition must be seen as strategic and not simply transactional if you need to roll your marketing strategy.

Reasons Why Telephone Surveys Should Be A Part of Your Business

  • TELEPHONE SURVEYS

    TELEPHONE SURVEYS

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I don’t mean to exaggerate when I say that the success or failure of any business depends upon the level of customer service a company provides. In fact, satisfied customer recommend a good company while those disgruntled customer can say many awful things about your company on the social media and influence thousands of people away from doing business with you. I think one of the best way of gauging the service of your company is by conducting telephone surveys.

WHY TELEPHONE SURVEYS ARE CRITICALLY IMPORTANT

Telephone survey can help a business discover the actions are necessary to have a customer service to the next phase, or it can validate the already-strong performance in order to deliver the customer satisfaction by simply and directly dialing and asking the customer of hoe they are doing. Telephone surveys also discover new product and service needs of the target market, thus it also gives input to the needs of the business. There are many ways to collect the data, a telephone survey is an expensive way to make an actionable information in real time. Telephone surveys also have the highest response rate compared to any type of survey methods.

These are a few of the reasons to consider this form of market research:

  • A better response to open-ended questions than self-administered surveys (due to probing);
  • More control over the order of presentation of questions versus skip ahead that frequently happens with self-administration;
  • Better success in avoiding item non-response;
  • Less reluctance on sensitive topics than face-to-face interviews;
  • Telephone surveys offer the ability to survey hard to reach groups.

A telephone survey conducted by our professional research company helps you take your service to the next level, while collecting vital customer information. So at Kick Start Sales Force, we will conduct the business with highest affairs.

B2B Marketing: How to Solve These 6 Typical Issues between Marketing and Sales

In the past, the two “top weapons” of customer engagement have never really seen eye-to-eye kudos to a long time rivalry filled by their ego and perpetuated by differing metrics. All over the globe, sales and marketing teams have accumulated various hindrance that keep them from working well together. Mistrust, miscommunication and nuances in goals continue to pull the teams in separate directions.

To help us see and solve these 6 typical issues between marketing and sales. We will be presenting these situations and how to solve them. Continue reading…

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