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Valentine’s Day: Email + Data, A match made in heaven

Roses are red, violets are blue, Valentine’s Day is coming … and you should do this one through in email marketing too.

Insight will no longer be an option, but a necessity when trying to generate and nurture your business prospects to fruition. If the email you’re sending doesn’t relate to a business prospect or C-level personally, it’s will never be that effective. But don’t worry, there is a solution, and it’s one that marketers will agree of. During the Valentine’s Day, a romance has blossomed and bloomed between email and data in the result of B2B marketing automation. B2B Marketing automation helps B2B marketers address their need to use personalization at scale by using data collected from prospective businesses to send the right message, to the right decision makers, at the right time in the purchase cycle. Continue reading…

Email Marketing: Don’t Buy Email Lists if you want to increase prospect engagement

Email Marketing Dont Buy Email Lists if you want to increase prospect engagement

Whether you have been utilizing B2B email marketing for a while or you’re a brand new company brand just starting up, purchasing an email list and having an expanded email database can seem attractive, but it’s generally a poor habit and it may be detrimental towards your deliverability rates and sender reputation. There are four reasons to this. Continue reading…

Email Marketing: How to force out the potential use of Template Emails

Template emails are like renting a car. You can choose what you want from all sizes and variation. You can also customize them to your needs and most specially, you can tailor them to make it personalize.

Just like using the Template Emails. It might just be anchored with its format bur anyone can be creative as can if they just want to. Continue reading…

Email Marketing: How can “Batch emails” move our email campaigns? 

There are three main medium where you have to consider whenever you think of having an email marketing campaign. One of these medium is using a “batch emails.” This kind of email is like the delivery truck of email marketing. Its main objective is to move people from point A to point B. Just like any regular truck, they only stop whenever their cargo needed to be delivered and they don’t care what place is. They deliver it where the products are supposed to go. If one product is out of the package, then there’s no way but to move on.  Continue reading…

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