Roses are red, violets are blue, Valentine’s Day is coming … and you should do this one through in email marketing too.

Insight will no longer be an option, but a necessity when trying to generate and nurture your business prospects to fruition. If the email you’re sending doesn’t relate to a business prospect or C-level personally, it’s will never be that effective. But don’t worry, there is a solution, and it’s one that marketers will agree of. During the Valentine’s Day, a romance has blossomed and bloomed between email and data in the result of B2B marketing automation. B2B Marketing automation helps B2B marketers address their need to use personalization at scale by using data collected from prospective businesses to send the right message, to the right decision makers, at the right time in the purchase cycle. Continue reading…