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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

Telemarketers

Telemarketing: Help!!! A Robot is calling me

Telemarketing’s growing one side communication has tampered into what is called robocalling. This is a telemarketing practice that replaces a human entirely. In this method, everything is automated, contact numbers are dialed by a machine and a pre-recorded message is played to the recipient they answer the phone.

Robocalling with pre-recorded sales pitches is technically illegal according to Federal law. However, technology has made it easy to auto-dial numbers without getting tracked where the call are coming from, making the enforcement a fool. Frequent user of this method are politicians, which by the way is permitted because they aren’t trying to sell you anything –they just want to win your allegiance. Continue reading…

5 B2B Sales Call Elements that Swifts through the Prospects  

 

Every B2B marketing activity leads up to one thing –a phone call. Not surprisingly, reps that have the best phone skills are almost always the most successful. Being successful in this matter requires best technique and practice. Moreover, B2B tele prospecting is a tough job and that is to connect and set some time with business people.

There is one thing I learned from listening to thousands of calls every day and that is –whatever tool you are using to engage with prospects be it –email, lead nurturing, content, social media alert etc. It all ends in one media and that is call where relationship are forged or lost forever. Continue reading…

Telemarketing: Nasty Phrases a Telemarketer can Say to a Prospect

Warren Greshes, author of The Best Damn Sales Book Ever quoted:

“Sales is a rejection. Plain and Simple”

The difference between weak and strong sales representative is how they react with rejection. First, the worst sales reps, after rejection, will walk around the building to recover from the situation. The second one will recover right away after rejection just like nothing happened. Continue reading…

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