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Telemarketing Advice

The Four Basic Benefits in Having A Telemarketing Services in Your Business

  • Four Basic Benefits in Having A Telemarketing Services

    Four Basic Benefits in Having A Telemarketing Services

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It’s a marketing conundrum that the telephone offers the most direct method of getting through to potential business partners, but also has the greatest capacity to irritate them. And with the volume of telemarketing increasing year upon year, it stands to reason that your own telemarketing campaign must be highly targeted and professional to get results. Failure in one or both of these areas can result in wasted resources and damaged business reputations. So where and how can business to business telemarketing actually work for you?

Telemarketing can form an integral part of a sales and marketing campaign, either as a tool for gathering the data that will be the foundation for your direct marketing approaches, as a follow up to other forms of direct marketing, or as an up-front weapon for identifying your best sales prospects. The four basic benefits of having a business to business outbound telemarketing include:

Improving marketing data: at a basic level this may include gathering the contact details of decision makers and their usage of products and services relevant to your market, but further probing can deliver more in-depth information – perhaps on distribution channels for example.

Verification of your existing data: it’s your data, but is it a valuable asset? Only if it’s clean and accurate. A professional team of telemarketers can ensure that your data doesn’t embarrass you or let you down.

Lead generation: using a team of dedicated telemarketers to do this tough, up-front work can make more cost-effective use of your often highly paid field sales or telesales executives by allowing them to focus on closing sales rather than chasing business prospects.

Company profiling: this offers the opportunity to go beyond the type of superficial prospect data held by most businesses and gain a full understanding of how potential customers operate. Information on aspects such as their decision making processes and who they currently purchase from enables much better tailoring of sales and marketing approaches.

Telemarketing: Help!!! A Robot is calling me

Telemarketing’s growing one side communication has tampered into what is called robocalling. This is a telemarketing practice that replaces a human entirely. In this method, everything is automated, contact numbers are dialed by a machine and a pre-recorded message is played to the recipient they answer the phone.

Robocalling with pre-recorded sales pitches is technically illegal according to Federal law. However, technology has made it easy to auto-dial numbers without getting tracked where the call are coming from, making the enforcement a fool. Frequent user of this method are politicians, which by the way is permitted because they aren’t trying to sell you anything –they just want to win your allegiance. Continue reading…

5 B2B Sales Call Elements that Swifts through the Prospects  

 

Every B2B marketing activity leads up to one thing –a phone call. Not surprisingly, reps that have the best phone skills are almost always the most successful. Being successful in this matter requires best technique and practice. Moreover, B2B tele prospecting is a tough job and that is to connect and set some time with business people.

There is one thing I learned from listening to thousands of calls every day and that is –whatever tool you are using to engage with prospects be it –email, lead nurturing, content, social media alert etc. It all ends in one media and that is call where relationship are forged or lost forever. Continue reading…

Telemarketing: Nasty Phrases a Telemarketer can Say to a Prospect

Warren Greshes, author of The Best Damn Sales Book Ever quoted:

“Sales is a rejection. Plain and Simple”

The difference between weak and strong sales representative is how they react with rejection. First, the worst sales reps, after rejection, will walk around the building to recover from the situation. The second one will recover right away after rejection just like nothing happened. Continue reading…

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