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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

accounting leads

Letting Your Money Talk for Lead Generation

Amazon’s been hailed as the Godzilla that might put an end to brick-and-mortar retail. But according to this, it looks like certain B2B industries are also in the Big A’s warpath.

Think AWS was trouble? Say hello to AmazonSupply.

What’s most intriguing however is that Amazon CEO Jeff Bezos rarely markets the latter. It’s an uncanny demonstration of how B2B products/services sell so high yet the average Joe can go through their whole life never hearing about them.

So is that bad for lead generation or is it actually a good idea to let your money do the talking?

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Lead Generation Tips – Use What Only Keeps Working

In lead generation, there will always be pointless debates about the age of a certain method and whether or not such practices still work. If it has been shown to work, then skeptics focused on the age as if it discredited its place in modern lead generation strategies. If it was proven to fail in light of recent times, the supporters of the obsolete means use age as well as if its ancient use was somehow still relevant.

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When Financial Sales Leads Are Thrown Into A Panic

There are days when you seem to generating financial sales leads like normal when all of a sudden something big comes in and has sent all those sales leads into a panic. It is like those typical monster attacks where the emergence of a humongous lizard or alien stomps into town and your sales leads are the people running around screaming, not knowing what to do.

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Lead Generation Tips – Do Not Be A Disposable Double!

During the course of your financial services lead generation campaign, you might encounter prospects who more less want you to substitute for their financial advisor. On one hand, that sounds like a good thing and it means this prospect could be a long-term client. On the other hand, playing the substitute could also mean your lead generation strategy plants the wrong ideas in to prospect’s heads.

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Real Financial Sales Leads Are Drawn With Real Offers

Yes you need a bit of attention to get your financial sales leads. That in turn means employing methods that are closer to your prospect’s preferences. That does not mean that whatever marketing stunt you used to draw in your sales leads is supposed to take enough of that attention away from your real offer.

In short, you do not want to be like Hooters just to get sales leads.

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