You may not watch it (nor even want to) but the latest season of American Horror Show has become another piece of fiction featuring a killer clown.

Nobody really knows when the idea of a killer clown first hit popular imagination. Some say it was the typical kids’ fear of clowns and others say it all started with Stephen King’s It.

Regardless, you know what’s so intriguing about the concept though? It’s got nothing to do with horror. It’s about how people are sold when you twist something so classic. Now imagine a twist like that being used to pitch your prospects and drive your lead generation campaign.

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