They say that the first iPhone was what truly set the benchmark for today’s mobile industry. From apps to multi-touch screens, from playing MP3s to surfing the net, the birth of the iPhone felt like it finally broke into a new stage, a new territory.

If this was your company, it’d feel like your lead generation campaigns would have you undefeated. Because, hey, you’re the first! You created the market! Heck, you might even believe you are the market. There’s no need to worry about being the best when you’re the only company in a hundred miles who can provide a particular product or service.

How long will it last though?

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