Nobody likes stereotyping. But for all the hate they get, the attitude towards them can create opportunities in your lead generation campaign. Some of the negative traits attributed to some stereotypes belie problems your business can solve.
It’s official. The holidays are here. And yes, there are still folks out there excited to take their break and are looking to free their schedules to be with friends and family. You can see it everywhere from the statuses on social network to classical announcements on the office bulletin board.
Coincidentally, these could be the same statuses that you might encounter if, say, your B2B marketing strategy included a bit of social media. So as you run into these, don’t you think it’d be terrible if these got canceled on such short notice? Well don’t get guilt-tripped too quickly. All you really need to do is tweak your appointment setting strategy.
Looking for new business clients via lead generation is already hard enough. However, retaining those clients can be just as hard. In the world of B2B, there are more than a handful of products which demand a strong effort to keep current customers happy as much as enticing new ones. Business technology is one example and raw material supplies is also another.
Maintaining a business partnership can be quite akin to maintaining any other sort of significant relationship. Both parties need to work together. The provider must constantly be aware of the client’s needs. Constant communication must also be maintained.