If you have a party in mind, how would you go about inviting people? Text blasting? Calling your acquaintances? E-mail? Or through the power of social media like Facebook or Twitter? Or even through the power of word-of-mouth?
The point is that you need to get your message across a certain group effectively or your party will be a huge flop.
In a similar sense, if you own a business and would want to get people to attend a certain event, you would need the right method to reach your target audience. In this case, b2b event telemarketing may be the key to your problems.
There will always be a right way to do things. For example, if your smartphone is broken, you cannot just tinker with it until it is fixed. With that said, there is the correct way to do business-to-business cold calling.
Although there are now many experts in the art of contacting business prospects, there are still a large population of marketers that do not do proper cold calling procedures. In the end, all their time, money, and efforts will all have gone to waste. Punching in random numbers on the telephone in hopes of contacting a promising prospect spells disaster for your campaign.