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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

b2b lead generation

B2B Marketing: How to Solve These 6 Typical Issues between Marketing and Sales

In the past, the two “top weapons” of customer engagement have never really seen eye-to-eye kudos to a long time rivalry filled by their ego and perpetuated by differing metrics. All over the globe, sales and marketing teams have accumulated various hindrance that keep them from working well together. Mistrust, miscommunication and nuances in goals continue to pull the teams in separate directions.

To help us see and solve these 6 typical issues between marketing and sales. We will be presenting these situations and how to solve them. Continue reading…

The Quantitative Guide in measuring your Team’s Sales Performance

There are hundreds or even thousands of resources out there that promise to make your sales reps better, faster, and stronger.  Ultimately, they consists of tips and tricks, call scripts, subject line suggestions, and more. We know that a lot of you read this article and share it with your teams.

But when it’s all said and done, how do you determine if your sales reps have actually improved? Continue reading…

Email Marketing: Don’t Buy Email Lists if you want to increase prospect engagement

Email Marketing Dont Buy Email Lists if you want to increase prospect engagement

Whether you have been utilizing B2B email marketing for a while or you’re a brand new company brand just starting up, purchasing an email list and having an expanded email database can seem attractive, but it’s generally a poor habit and it may be detrimental towards your deliverability rates and sender reputation. There are four reasons to this. Continue reading…

Why should you put Video demos in your B2B Lead generation process?  

True, everyone love to watch something. It creates an alternative reality wherein you were caught up between truth and fiction and the sensation of time is much faster. Thus, this indeed will make us think why there is a lot of marketing experts are saying that video demos plays a great role in expediting the process of B2B lead generation.

Video demos in your B2B Lead generation process

Producing quality videos take a lot of investment and for starters, it can even flop if the budget will cut loose. Taking in the consideration of expensive equipment and specialists will make us even think again about the price over that matter. For that very reason, many B2B marketing businesses will settle for photos and graphics just to get the job done.

We are going to share six statistics that will help us understand why B2B marketing should and lead generation process must and not just opt in to include product video, demo and the like.

Video Appears in 14% of Internet Search Results

Losing significant number of prospects just because you don’t have a video in your website can be considered as incompetent. Google also reports video campaigns will soon be grouped just like any other ad through AdWords. This means that videos will soon be even more likely to show up in Google searches.

73% More Visitors Who Watch Product Videos Will Buy 

The most important thing to note, however, is simply that videos for your products do prompt more purchases. That’s really the biggest and most important statistic you need.

Almost 46% Will Showroom If Video Isn’t Available

Potential buyers in your site who really want to see the products/leads in action, they might drive to the physical store. If they do that, you’re likely to lose that purchase.

71% of Consumers Think Video Explains the Product Better

When prospects feel like they know the products you sell, they’re more likely to take a chance on spending their money. Video clears up a lot of that confusion. Isn’t that what your marketing is all about, anyway? Answering queries with quality content?

57% Are Less Surprised By Products with Video

Those customers who see the videos and comprehend what they are buying are less likely to be surprised by the products when they have it in their hand. As you might imagine, those consumers who are less surprised by their purchases also end up happier. And happy customers are less likely to return a product for a refund.

58% of Shoppers Think Companies with Product Videos Can Be Trusted

All of these stats adds up to TRUST and CONFIDENCE. By providing video demos, you give the prospects quality information that doesn’t hide behind good angles and lighting. They understand the products they are using and are happier with their money. With every great transaction, you build more and more trust with your client.

 

Email Marketing: How to force out the potential use of Template Emails

Template emails are like renting a car. You can choose what you want from all sizes and variation. You can also customize them to your needs and most specially, you can tailor them to make it personalize.

Just like using the Template Emails. It might just be anchored with its format bur anyone can be creative as can if they just want to. Continue reading…

Telemarketing: Help!!! A Robot is calling me

Telemarketing’s growing one side communication has tampered into what is called robocalling. This is a telemarketing practice that replaces a human entirely. In this method, everything is automated, contact numbers are dialed by a machine and a pre-recorded message is played to the recipient they answer the phone.

Robocalling with pre-recorded sales pitches is technically illegal according to Federal law. However, technology has made it easy to auto-dial numbers without getting tracked where the call are coming from, making the enforcement a fool. Frequent user of this method are politicians, which by the way is permitted because they aren’t trying to sell you anything –they just want to win your allegiance. Continue reading…

 Email marketing: You Say these Words and Your Sales Message is Doomed  

Not many to mention, email marketers knows only how to hit send and okay. That’s it. No further commitment is needed when running an email marketing campaigns. Results? 40% of the email messages will go to Spam folder, 30% will go be deleted without being read. So, is it really okay for email marketing to just HIT and SEND without even thinking the outcomes? No, gravely saying it is not.

Continue reading…

5 B2B Sales Call Elements that Swifts through the Prospects  

 

Every B2B marketing activity leads up to one thing –a phone call. Not surprisingly, reps that have the best phone skills are almost always the most successful. Being successful in this matter requires best technique and practice. Moreover, B2B tele prospecting is a tough job and that is to connect and set some time with business people.

There is one thing I learned from listening to thousands of calls every day and that is –whatever tool you are using to engage with prospects be it –email, lead nurturing, content, social media alert etc. It all ends in one media and that is call where relationship are forged or lost forever. Continue reading…

Telemarketing: Nasty Phrases a Telemarketer can Say to a Prospect

Warren Greshes, author of The Best Damn Sales Book Ever quoted:

“Sales is a rejection. Plain and Simple”

The difference between weak and strong sales representative is how they react with rejection. First, the worst sales reps, after rejection, will walk around the building to recover from the situation. The second one will recover right away after rejection just like nothing happened. Continue reading…

Setting 8 Paths for B2B Selling and Prospecting  

Do my prospects need my help?

This question has been asked too frequently in B2B sales and marketing. Instead of tiring yourself out in asking the same question, you might want to try a new approach in doing so. We suggest you should be a little skeptic and ask this question “I can surely help them, I know that but I have to know if they’d be successful with my product or service.” If they won’t grow with your product, then certainly they don’t need your help. Continue reading…

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