May 9th, 2015 Advice Blog
, B2B Leads
, Lead Generation Comments Off on Should Lead Generators Risk Combining Buyer Personas?
You’ve heard of buyer personas before. These are the little profiles that sales lead generators use to categorize different prospects. This makes it easier to predict exactly what a customer might be looking for. It makes for faster qualification process and it serves as a springboard for speculating future customer demands.
Still, sometimes you can have one too many because you’ve grown to have so many different kinds of B2B customers. Could it be high time to cut down on the categories and maybe start mixing them up?
October 31st, 2014 B2B Inside Sales
, B2B Leads
, Lead Generation
, Lead Generation Telemarketing
, Marketing Comments Off on Are Data-Driven Lead Generators Dead?
The title sounds like an announcement that’s far too early but if you’ve just read about Tesco, maybe it’s not as early as you think.
Naturally, this can be bad news if you value customer-centric businesses (both as clients and as your own marketing identity). If a company that claims to learn so much about its customers is still prone to huge failure, what about those who’ve come to live by this adage? Will lead generators now die by it as well?
If you’re wondering how stupid you’d have to be to treat appointment setters this way, a quick skim through this Forbes article might be good food for thought.
Whether it’s terrorist group or a shady money launderer, there’s always a chance of running into what the article describes as ‘risky clients.’ Forget lack of budget or buy-in. The idea of accidentally pitching to a shady organization and selling them the tools of their black market trade is the stuff of marketing nightmares. Bad PR. Loss of trust. It’s everything you need to destroy any hopes of a future lead generation campaign.