big brands

Why B2B Marketers Can Still Learn from Themselves and Not Just Big Brands

By admin March 20th, 2015 Advice Blog, B2B Inside Sales, B2B Leads, B2B Telemarketing, blog Comments Off

Big brands are never short of a marketing lesson. Sometimes however it’s not so much of what they do but what they shouldn’t have.

No really, there are some things that shouldn’t be done, even in the name of marketing (heck, especially marketing). There are plenty of things that B2B marketers can still learn from themselves instead.

Lead Generation Tips – Going for the Big Gs

By admin March 28th, 2014 B2B Leads, Busines to Business Leads, Business, Inside Sales, Lead Generation, Marketing Comments Off

What are the Big Gs? The Gs stand for two things: government and giant business. And amongst B2B organizations, these two types of targets are popularly thought of as the biggest fish, the final boss, and the holy grail.