They say the early bird gets the worm. But in more extreme cases, sometimes the early bird is the only one who has a worm. Similarly, sometimes the best sales leads are only the ones you get earlier than the rest of the competition. That means knowing when to be before everyone else could be a matter of life and death. How can your lead generators deal with the pressure?
It’s official. The holidays are here. And yes, there are still folks out there excited to take their break and are looking to free their schedules to be with friends and family. You can see it everywhere from the statuses on social network to classical announcements on the office bulletin board.
Coincidentally, these could be the same statuses that you might encounter if, say, your B2B marketing strategy included a bit of social media. So as you run into these, don’t you think it’d be terrible if these got canceled on such short notice? Well don’t get guilt-tripped too quickly. All you really need to do is tweak your appointment setting strategy.