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How to Generate B2B Leads While Moving to Another Space

By admin May 1st, 2015 Appointment Setting, B2B Inside Sales, B2B Leads, Business, Inside Sales, Lead Generation, Lead Generation Telemarketing Comments Off

In business, there’s always a possibility of making a large move to another space. It could be something as permanent as relocating a branch. It could also be as temporary as fewer updates on your personal blog because you’ve announced your presence at an upcoming convention.

But in either case, it should never be a cause to stop generating B2B leads. Any day not spent trying to cultivate those leads is a day those leads could go to a competitor. What are the best ways to keep them solid and sales-ready even as you plan to make a big move? Continue reading…

Should Online Lead Generators Prepare for the Future or Prepare to Defy It?

By admin March 7th, 2015 B2B Leads, Busines to Business Leads, Business, Business Tips, Lead Generation, Lead Generation Telemarketing, Sales, Software Leads, Telemarketers, Telemarketing Comments Off

This question is a little bold, if not outright blasphemous for those who praise technological innovation in business. But when companies like Google continue to foreshadow more radical changes to the online marketing dynamic, it’s really a question worth asking.

Are lead generators prepared for a day when their properties compete purely on their expertise? Is the threat of online monopoly on information so great that you’d rather defy it instead? There are no easy answers to the question that the future now poses.

No harm in trying though.

Lead Generation Tips – When Your Prospect Seems ‘Too Good for You.’

By admin January 23rd, 2015 Advice Blog, B2B Leads, blog, Busines to Business Leads, Business, Lead Generation, Lead Generation Telemarketing, Marketing, Marketing Tips, Telemarketers Comments Off

It’s something of a stupid romantic cliché but it can have a shocking relevance to B2B relationships as well. Some prospects look upon a particular service or product and deem themselves ‘too good’ to see any use for them.

A knee-jerk, if not all too emotional, reaction would be to dismiss such prospects as arrogant and choosy. However, should that always be the default response of your lead generation strategy?

Sales Lead Generation Tips – Treat B.A.N.T. like a Landscape

By admin August 16th, 2014 Advice Blog, Appointment Setting, B2B Inside Sales, B2B Leads, Business, Business Tips, Inside Sales, Inside Sales Solutions, Lead Generation, Marketing Comments Off

Finding the qualities of B.A.N.T. is no longer the main job of sales reps. The task has gradually transferred to the B2B marketers, demand generators, and other upper areas of your sales lead generation funnel.

B2B Lead Generation Tips – Damage Control Lessons from TMNT (Part 1)

By admin August 9th, 2014 B2B Leads, Busines to Business Leads, Business, Business Tips, Lead Generation, Marketing, Marketing Tips Comments Off

By now, you’ve probably heard plenty about the mixed reception the new Ninja Turtles movie’s been getting. Chances are, plenty of it was the result of out of marketing completely letting things run wild. (Case in point: the insistent highlighting of Michael Bay’s name.)

Luckily the fiasco teaches plenty of ninjutsu lessons on quick damage control. In this two-part series, you can learn how the style can work for your own lead generation campaign.

Sales Lead Generation and Football Fallbacks

By admin July 18th, 2014 Advice Blog, B2B Leads, Busines to Business Leads, Business, Business Tips, Lead Generation, Lead Generation Telemarketing Comments Off

Google’s Doodle is back to normal. Twitter’s put down the hashflags. It looks like it’s going to be business as usual on the internet now that the World Cup’s over.

And if your lead generation campaign has been riding these waves, it might be high time to change course. But where to next? If you’re struggling with this question, you might be like the many who neglected to have a fallback.

When should B2B Marketers Give Explanations?

By admin May 16th, 2014 B2B Leads, B2B Telemarketing, Busines to Business Leads, Business, Business Tips, Inside Sales, Lead Generation, Marketing, Marketing Tips, Sales Comments Off

If you’ve dealt with any sort of salesperson, you’ll find that there’s a very subtle difference between making a good explanation and finding the right time for it. However, where can B2B marketers chip in so that job doesn’t get too difficult?