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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

business leads

Getting your Message through the Social Media Noise

Let’s face it, we are behind than everyone else. Everyone is getting through the noise without worry while the rest of us are trying to find some way to be ahead of others. Welcome to the Social Media.

As a marketer, we are looking for a way to cut through this noise and speak what we can offer to our prospective audience, but this isn’t easy to accomplish.

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Generating Sales Leads from ‘Copied’ Products

Sometimes a competitor presents such a disruptive and revolutionary product, you can’t help but want to replicate their success.

Then again, that’s actually one way to describe the premise of Avengers: Age of Ultron. When Tony Stark discovers an A.I. abandoned by the alien enemies of the previous film, he attempts to integrate it only for his ‘success’ to become the Avengers’ ultimate archnemesis: Ultron.

Anyone who even just watched half the movie can learn a lesson about trying to copy a competing product for the sake of creating ‘something better.’ So if you’re trying to generate sales leads for a product like that, you might want to avoid making similar mistakes.

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Lead Generation Tips – When Your Prospect Seems ‘Too Good for You.’

It’s something of a stupid romantic cliché but it can have a shocking relevance to B2B relationships as well. Some prospects look upon a particular service or product and deem themselves ‘too good’ to see any use for them.

A knee-jerk, if not all too emotional, reaction would be to dismiss such prospects as arrogant and choosy. However, should that always be the default response of your lead generation strategy?

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Use Your Sales Lead Generation Machine to Break the Pickets

Ever get tired of the same old critics saying the same old thing about how awful today’s marketing is? Are you weary of hearing how your ads don’t offer anything relevant? Finally, are you sick of how all this criticism reaches to ridiculous levels like political movements and fringe, anti-corporate philosophies?

If you are, it’s high time that you reinvent your sales lead generation strategy. Particularly, turn it into something that mows down those pickets (figuratively of course).

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Sales Appointment Setting – When to Call it a Day

A successful appointment setting campaign can be a double edge sometimes. Having a lot of leads and meeting so many prospects essentially means loads of opportunities.

It also, however, means loads of work for your salespeople and your appointment setters. You don’t need to see the signs of stress to realize that there’s a point when you need to call it a day.

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Lead Generation Tips – Segment Across Time

The term market segmentation is self-explanatory. What isn’t would be the many strategies you can come up for it. Logically, a basic form of segmentation is to divide your target market into groups that have different types of needs. On the other hand, how about organizing them according to the seasons?

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Leads and Demands – One and the Same?

Marketing is becoming more accountable before the eyes of corporate leaders. And because of that, it’s important that you know basic distinctions like the difference between generating leads and creating demand. Granted, even experts end up blurring the two because their purposes are so intertwined. Unraveling these connections though is key to explaining the return on every dollar spent on marketing.

Continue reading…

Leads and Demands – One and the Same?

Marketing is becoming more accountable before the eyes of corporate leaders. And because of that, it’s important that you know basic distinctions like the difference between generating leads and creating demand. Granted, even experts end up blurring the two because their purposes are so intertwined. Unraveling these connections though is key to explaining the return on every dollar spent on marketing.

Continue reading…

Appointment Setting Tips – Internalize To Avoid Parroting

Many appointment setting tools and techniques seem powerless when you are accused of just parroting. Put in another way, it feels like there is no point when all you are doing is just saying the same thing over and over. However, there is a way to save your appointment setting campaign from being run by parrots. Oddly enough, it requires you to remove something that seems important but is in fact the reason why you sound repetitive.

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How IT Sales Leads Are Delivered From Abroad

If you are afraid of getting your IT sales leads from abroad, just think of it like ordering something from Ebay or Amazon. With so many IT and web companies offering to deliver things all around the world, why do you think your business leads will not be sent to you any differently? Once your sales leads have been delivered, just make sure you check them as you would check something that you acquired from abroad.

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