As more information becomes available online, buyers are growing more and more firm when making their buying decisions. This has led to a strong yet quiet movement among B2B and B2C markets alike towards respect for those decisions.

Both Hubspot and Marketing interactions have confirmed the growing power of the buyer way before they even walk through the lead generation process. But when your influence is reduced to that of a casual observer, what other role can you play in your buyer’s journey? Is it truly just the buyer calling the shots or do you have a choice yourself?

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