No doubt summer means a lot of sun and travel for many, including CEOs. Forget pricy air travel, gassing up the family car, expensive hotels, or even VIP security concerns. Plenty CEOs have found ways to avoid such worries when they travel.
You can tell by the way they’d just check their email once a day and expect themselves and everyone else to stick to it. Anything like an emergency meeting is strictly limited from filling up their calendar.
After all, vacations are the ultimate reset button, offering respite from all the company politics and rat racing. That’s why they want a clear line between a real break and a fancy business trip. It only makes sense that they’d want B2B marketers to also respect that distinction even if they’re willing to hear your offer while they’re sipping cocktails on a yacht.