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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.


How Sales Leads Look at The Business Side of the Coin (and Why That’s Good)

According to a lot of holiday movies, Christmas is all about the acts of giving, sharing, and anything else that’s actually not wrapped in a box. Families come together and hearts get all fuzzy. Meanwhile the guy selling the toys and the retailers housing him are scorned frivolous distractions.

What about the other side of the coin though? Who’s giving to that poor guy who’s got to deal with fussy, bargain hunting mommies and daddies? Perhaps your sales leads are the only chance they get at telling their side of the story.

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4 Last-Minute Gift-Giving Tips to Make Your Prospects Really Happy

Christmas just passed. That’s bad news for marketers that are still wrapping up their prospect gift lists for the holidays. But if you happen to be one of, don’t worry. These four last-minute tips will help you find the kind of gifts your prospects can’t wait to open — and you won’t have to join the holiday power rush either.

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Checking Your Telemarketing List with Customer Types

Leave it to Santa for having a billion contacts and still he manages to deliver all his presents in a short span of time. Think of the pressure of going all over the world in one night. You’ve got to wonder how this old fella stays jolly and rosy-cheeked, especially when he’s still got that list to check twice.

But for telemarketers, his work is pretty easy to relate to. It’s not hard to imagine Santa being an expert on managing contacts even it’s just for the successful delivery of kiddie presents. It wouldn’t be surprising either if he really did categorize them.

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Spread This Season’s B2B Marketing Campaign from Email and Beyond

Whether it’s just holiday pictures or office parties, there’s a lot more you can put in your business stocking this Christmas. As the end of the fiscal year draws near, the yearly finish line is now in sight for marketers. However, don’t give in to the tendency to just rush towards it without spotting the unseen opportunities found only during this time of year. Here are just some of the possibilities: reconnecting with past business partners, paving the way for the next year, creating new marketing pitches, or just simply summarizing all the success you have had so far.

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Setting Appointments Ahead of Holiday Schedule

It’s official. The holidays are here. And yes, there are still folks out there excited to take their break and are looking to free their schedules to be with friends and family. You can see it everywhere from the statuses on social network to classical announcements on the office bulletin board.

Coincidentally, these could be the same statuses that you might encounter if, say, your B2B marketing strategy included a bit of social media. So as you run into these, don’t you think it’d be terrible if these got canceled on such short notice? Well don’t get guilt-tripped too quickly. All you really need to do is tweak your appointment setting strategy.

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