Using different channels for cleaning lead generation is no longer a new idea but it still remains to be a pretty effective one. However, your commercial cleaning firm might want to look to ESPN as an example of how multiple channels can really drive a message home and bring more prospects through your lead generation process.
One critical step in any lead generation process is to identify a need and position yourself as the one to fulfill it. You believe that a problem you have identified is quite something that you like to show yourself as passionate about solving it. The problem now though is what if that is exactly how you have presented yourself in your lead generation campaign and your prospects are more intimidated than impressed?
The connection between cleaning leads and the rate of your work’s success can be where the greatest divide can occur (and result in tearing the business in two). On one hand, having so many cleaning leads yet suffer from sub-par cleaning services is a great way to mangle your reputation. On the other hand, preparing your services so well yet finding few opportunities to employ them can turn the former into a wasteful investment.
The concept of cleaning up can apply to cleaning leads as much as they apply to actual events. The concept is so general, you can see it at work from major celebrations to natural disasters. Why? Simple. It is because (whether it is cleaning leads or trash), you never know what you might find in the mess that follows.
If you loved watching Road Runner, you will know what ACME is. And if you have used inbound telemarketing, that company is actually the last thing you would want to be. Sure, the company’s products seem outlandish and funny but you will not be laughing if your telemarketing services treat your customers like Wile E. Coyote.