Using different channels for cleaning lead generation is no longer a new idea but it still remains to be a pretty effective one. However, your commercial cleaning firm might want to look to ESPN as an example of how multiple channels can really drive a message home and bring more prospects through your lead generation process.
Think that defining cleaning sales leads is a lot harder than defining simple words? Suppose you were a commercial cleaner and you decide to target offices for your sales leads. Are you aware that the word ‘office’ these days has begun to have a rapidly changing definition? When you realize just how random and fickle words alone can be on what they mean, you might want to rethink your attitude towards defining sales leads.
The connection between cleaning leads and the rate of your work’s success can be where the greatest divide can occur (and result in tearing the business in two). On one hand, having so many cleaning leads yet suffer from sub-par cleaning services is a great way to mangle your reputation. On the other hand, preparing your services so well yet finding few opportunities to employ them can turn the former into a wasteful investment.
If you loved watching Road Runner, you will know what ACME is. And if you have used inbound telemarketing, that company is actually the last thing you would want to be. Sure, the company’s products seem outlandish and funny but you will not be laughing if your telemarketing services treat your customers like Wile E. Coyote.