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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

cloud computing leads

IT Sales Leads Are Not Just Harvested Info

Just because IT sales leads are somehow a unit of information does not mean you can just harvest them so easily with things like IT technology. Sure, you can grab addresses from a directory or use social media searches to root out millions of other non-qualified prospects. That does not mean the results you get are already sales leads. If you think they are, then you have a lot to learn about qualifying them.

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Offshore IT Lead Generation Leaves Nothing Worth Hiding

Whether it is IT lead generation or any other business process, some people really like to assume that offshoring anything means a business has something to hide. Sure that may have been the case for China’s sweatshops and Foxconn but that it is not so for others. In fact, lead generation specifically really leaves nothing much to hide given that the process is more about finding information instead of hiding it.

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When IT Sales Leads Change Daily Routines

The variety of your products may attract a variety of IT sales leads but they all have one thing in common. Should those sales leads become qualified, your products run the chance of implementing change to your prospect’s daily routine. The less tech-savvy your prospects are, the more work you will have to do for them to get used to their new tools.

IT Lead Generation Tips – Do Not Play Conquistador!

Your IT lead generation campaign may increase brand awareness of your IT company but by no means must you act like a conquistador. Having the dream of having your business empire is by no means an excuse to repeat the mistakes of historical ones. Oddly enough, that all begins with how you present yourself in your lead generation campaign.

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