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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

competitive analysis

B2B Lead Generation Tips – There Can Only Be One… for Long

They say that the first iPhone was what truly set the benchmark for today’s mobile industry. From apps to multi-touch screens, from playing MP3s to surfing the net, the birth of the iPhone felt like it finally broke into a new stage, a new territory.

If this was your company, it’d feel like your lead generation campaigns would have you undefeated. Because, hey, you’re the first! You created the market! Heck, you might even believe you are the market. There’s no need to worry about being the best when you’re the only company in a hundred miles who can provide a particular product or service.

How long will it last though?

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More Sales Leads from Less Competition?

For marketers, competition can be a good challenge at best and a death sentence at worst. It’s pretty natural to never see it as a good thing. Heck, the only good thing about competition comes from beating it and getting (or perhaps retaining) your market share.

This leads many to think that it’s better to aim for a niche market that’s got no competition to begin with. But is a no-man’s land like that really a likely source of more sales leads? It might as well be like this year’s nominations in the Golden Globe Award for Best Animated Feature Film.

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