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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

content marketing

Fiction, Fact, and B2B Marketing

For most people, the Golden Globes are seen as both a fancy awards night as well as another standard for measuring what comes out of Hollwood. What most people miss however is that it’s also an event that rewards great storytelling.

And in B2B marketing, storytelling has become the new Golden Globe standard for creating content. A particularly unique challenge however is that storytelling has tendencies to blur fiction and fact.

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Appointment Setting Tips – Disguise Your Value Proposition

What’s one appointment setting problem that often puts a dead halt in any possible engagement? Irrelevant content. People don’t want to engage when they don’t even take a second glance at the email you sent or the call you made.

Then again, there’s just so much to know about your business that summing it up in a single subject line seems impossible!

So here’s an alternative: Disguise your value proposition.

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Boost Lead Generation By Twisting a Classic

You may not watch it (nor even want to) but the latest season of American Horror Show has become another piece of fiction featuring a killer clown.

Nobody really knows when the idea of a killer clown first hit popular imagination. Some say it was the typical kids’ fear of clowns and others say it all started with Stephen King’s It.

Regardless, you know what’s so intriguing about the concept though? It’s got nothing to do with horror. It’s about how people are sold when you twist something so classic. Now imagine a twist like that being used to pitch your prospects and drive your lead generation campaign.

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Appointment Setting Tips – Re-Establishing Credibility

Being wrong the first time can hurt customer trust and it makes it harder to acquire the same customer in your appointment setting campaigns.

This is bad for a number of reasons, the main one being you get more long-term sales if you invest in a long-term customer versus constantly generating new ones. Long-term, repeat customers require stronger trust.

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How Minds at Leisure Generate B2B Marketing Content

You’d probably had this happen to you at least once when you were a kid. The day’s hot, the lecture’s long, and all of a sudden your teacher yells at you for letting your mind wander. Obviously it’s a clear case of the boredom bug.

But in the world of B2B marketing, sometimes that bug leads you to your next big idea. It’s like being called by that same teacher except you end up giving the correct answer. How is this possible? Maybe it’s because some people get better ideas in an unlikely context.

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How Print B2B Marketing is Saved by Digital

It’s really stereotypical to assume that today’s digital marketing trends are out to get classic strategies that involve print or telemarketing. “Everyone gets their media online.” “I’ll just Google it.” “Email is faster.” Blahblahblah.

And yet, plenty of experts will say “Wait a minute!” and then start singing the opposite song. It’s the opposite song but it remains the same. Old methods still do a lot of good according their statistics. Digital methods have proven flaws. Again, blahblahblah.

Has it ever occurred to you that digital methods can actually save (and should save) their proverbial seniors? Here are several reasons how (and why).

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B2B Marketing Basics from Classic Propaganda

Propaganda has been a political tool since the dawn of time. So are its main goals of swaying public opinion and influence decisions. Some might look back at the period’s posters and laugh but that doesn’t change how propaganda shares some similar techniques used in today’s B2B marketing.

The only real difference between the two was that one was just a hundred times more political than the other. Ideally, marketing seeks to innovate and inspire ways to bring in customers but it’s not like companies have their own share of propaganda wars.

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B2B Marketing Tips – Telling Your Own War Stories

What’s the essence of a war story? Is it the victory or the violence? Is it the old soldier telling it or is it the lessons war itself teaches?

It doesn’t have to be all that deep actually. The essence of a war story is experience. And like veterans, sometimes just telling your own experience can score you a lot of points in B2B marketing.

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B2B Marketing Tips – Creating A Balanced Success Story

Generally, people praise themselves for any accomplishments they make. But brag too and some find it annoying. It’s a balance that is often attempted in marketing. There’s always the fear of being overly promotional.

Still, sometimes you’d need to dial back the modesty and step into the spotlight. The problem is when it doesn’t bring closer to the balance. It’s not something you just learn from a book or watch from a video all at once. But failure is never be a reason to stop trying right? Here are some ways to define the process.

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