database management servicesAs a marketer, I find that having a healthy pipeline is important in the whole process of closing sales. The problem is, however, is that we often get sales leads and our pipes get “clogged” because of all the clutter that went down the drain. As more and more leads are generated, you’ll find that your pipeline is going to need to get bigger and at the same time it’s going to become a lot more difficult to sift through, especially if it’s been clogged up with junk all the months you’ve been in business.

Being a marketer, I choose to pick investments that get me the most bang per buck as well as those that give back on the time I invest into them. So when it comes to our own pipelines, would a marketer have time to invest in going through all the raw sewage just to clean up a mess they themselves create when they pour more leads into their database? If it’s worth the time and helps close more sales, why not. But for companies that do not have enough time to devote to such tasks, they often choose to engage with companies that provide database management services. Continue reading…