QR codes didn’t single-handedly save direct mail campaigns, and they certainly won’t singlehandedly save yours. You’re going to need more than just a strip of barcode on your mail pieces to make the direct mail-mobile marketing tandem work out. I’m not even talking about nearfield communication or augmented reality. I’m pointing to something much bigger: the entire experience for your mail recipients. That’s what you need to tweak.
By admin August 15th, 2013 Busines to Business Leads, Business, Business Tips, Lead Generation, Marketing Comments Off on Not Just QR Codes: 4 Ways to Fine-tune the Direct Mail-Mobile Marketing Tandem