What’s one appointment setting problem that often puts a dead halt in any possible engagement? Irrelevant content. People don’t want to engage when they don’t even take a second glance at the email you sent or the call you made.
Then again, there’s just so much to know about your business that summing it up in a single subject line seems impossible!
So here’s an alternative: Disguise your value proposition.
October 18th, 2013 Advice Blog
, B2B Leads
, Business Tips
, Marketing Tips Comments Off on B2B Marketing Tricks From Double-Layer Disney Villains
Most Disney villains are as cartoony as they come. There’s not really much to them that require anyone to think beyond the age of six.
On the other hand, there are some exceptional villains that are perhaps far more devious than what kids can perceive. But here’s the surprise, this double-layer that they have can be applied when you’re actually marketing in the big B2B space.
You don’t have to be villainous to have two different layers to your business and this is most especially evident when it comes to marketing. Though of course, here are some examples of Disney villains which demonstrate the point better: