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Most people in the B2B marketing scene see events as opportunities to generate more sales leads outside the usual activities of lead nurturing, telemarketing, and data mining. It’s also a good excuse to get out and enjoy the summer.
Though while all of that is true. Don’t overlook the fact that the event you’re participating in could also be a sort of fertilizer to an even greater economy.
Christmas just passed. That’s bad news for marketers that are still wrapping up their prospect gift lists for the holidays. But if you happen to be one of, don’t worry. These four last-minute tips will help you find the kind of gifts your prospects can’t wait to open — and you won’t have to join the holiday power rush either.
Whether you’re qualifying leads or just cleaning up your database, you may have encountered this in your experience. You are calling or emailing to verify the information you have and your correspondent asks what you plan to do with the information.
When you are using telemarketing in conjunction with event marketing, there are times when businesses use it in the same way classic villains use henchmen after inviting their own ‘investors.’ Obviously, that does not sound good and in fact, their telemarketing counterparts in real life will bring you nothing but trouble. But what exactly are these counterparts and how do you avoid using telemarketing that way by accident?
In both telemarketing and event marketing, your value depends on what you are giving away. In telemarketing, it means giving away information in the hopes of getting information in turn that will qualify a prospect. Some prospects might need convincing in a telemarketing call and your only chance lies in facts they might be interested in.
It is the same with events. Just like telemarketing, events involve giveaways that range from actual freebies to live demonstrations of a particular product. Health seminars and trade shows are a good example of both in this case. But knowing that, are you aware of the risks of giving away to much? Many also caution to leave some for paying customers or otherwise you are giving away all your work for free!
You’ve probably been slaving away for months as you strive to perfect the IT product you are about to release out into your target market. Through all of those months, you have invested a lot of time and money to meet your deadlines and get your product ready for its launch. You may have even decided to invest into having an event to help you generate IT sales leads.
Events, however, do not just magically get filled with people. And since it would be the launching of your product, you don’t want to be stuck on stage with no one listening to that speech you probably spent hours on completing! If you want to be able to get people to go to your event, and to hopefully generate new customers from it, then you are going to have to invest not just in your product launch event but in how you can get people from your target market to go to it as well. Continue reading…
