By
admin July 4th, 2014
B2B Leads,
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Telemarketing Tips Comments Off on Telemarketing Tips – Good Intentions Must Be Made Clear
The 4th of July represents everything about American freedom. But for some B2B marketers, Facebook’s recent mishandling of its secret psychological experiment might be the biggest ironic slap in the holiday’s history (alongside fears of a government probe).
That’s not without good reason which is why you should never make the same mistake that the social network did: being unclear about its good intentions. This applies to online research as well as research that uses more traditional forms of customer engagement like telemarketing.
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By
admin November 20th, 2013
Advice Blog,
B2B Leads,
Busines to Business Leads,
Lead Generation,
Marketing Comments Off on Citing stats and their Cost for B2B Marketing
It’s a common practice to cite statistics in your marketing materials in order to impress potential clients. However, with all the information you can get on the net, have stats become too overused?
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