When applying targeting to your lead generation campaign, there is a tendency to be too constrictive. You have to be careful about specifying prospects that might be too difficult to acquire even if you did have the resources for it. In financial services for example, just because your company can realistically imagine itself serving businesses on the high end does not mean you should risk restricting your lead generation campaign to only that particular market.
Lead Generation Tips – Work On Clients Who Need It
By admin May 17th, 2013 B2B Inside Sales, B2B Leads, Business, Inside Sales Solutions, Lead Generation, Marketing, Sales Comments Off on Lead Generation Tips – Work On Clients Who Need It