July 26th, 2014 Business
, Business Tips
, Lead Generation
, Sales Comments Off on Grouping Sales Leads – How Attitudes towards Google+ Demonstrate a Diverse Market
You’ve heard of buyer profiles before. It’s not only a staple for generating sales leads. It symbolizes a solid reality in B2B marketing: No customer is the same as any other. But with differences, there often comes conflicts. How can you maintain a steady flow of sales leads while knowing that you’re doing business with people who have major disagreements with each other?
If you want an example, look no further than attitudes towards Google+. On one hand, some marketers say it’s a ghost town. Yet for others, it’s a social media haven. When you somehow end up catering to both demographics, how do you keep your entire customer base together?
March 13th, 2014 Advice Blog
, B2B Leads
, Busines to Business Leads
, Business Tips Comments Off on Does Lead Generation Make One A Target?
Today, there’s a lot being asked from B2B marketers in order succeed in their lead generation campaigns. They’re called to do social. Their content needs to be prime quality. Even classical methods like telemarketing and email are called to implement the elements that give more power to the prospect than to the business.
But on the other hand, are the same aspects of social and content-driven marketing also making you and every other marketer a target?