inbound marketing

B2B Marketing Basics from Classic Propaganda

By admin June 7th, 2014 B2B Leads, Busines to Business Leads, Business, Lead Generation, Marketing Comments Off

Propaganda has been a political tool since the dawn of time. So are its main goals of swaying public opinion and influence decisions. Some might look back at the period’s posters and laugh but that doesn’t change how propaganda shares some similar techniques used in today’s B2B marketing.

The only real difference between the two was that one was just a hundred times more political than the other. Ideally, marketing seeks to innovate and inspire ways to bring in customers but it’s not like companies have their own share of propaganda wars.

Content Marketing: A Modern Day Bard

By admin March 22nd, 2014 B2B Leads, Busines to Business Leads, Business Tips, Lead Generation, Marketing, Marketing Tips Comments Off

All fantasy role-play geeks recognize the bard. And unlike most people, they’re not fooled by that weak looking, poet singing, mandolin carrying traveler. Bards have been known for their wide array of knowledge to survive during medieval times with not only instruments and weapons, but knowledge as well. The historical bard had played a role in sharing not just British, Irish, or Scottish but all of European culture.

How did they do it? Mostly in the same way today’s B2B marketers these days gather and share information all over.