lead generation, telemarketing, lead generation companiesThe Internet has completely changed the way that we live. Millions of people go online each and everyday just to connect with friends and even to go shopping, do research; a lot more things than you can imagine. The Internet has not affected only how our personal and private lives flow, it has also affected business. Many are now getting into Internet marketing, and more each day. So the question for marketers is… what has happened to lead generation telemarketing?

Lead generation is a marketing term which that is used to describe the generation of interest into the products/services that a business has to offer. Back then, it seemed that B2B telemarketing was the preferred method to use in performing lead generation. And it still is today. However, it faces a new challenge as the Internet has become bigger and is only getting larger as more and more methods to market online are being discovered.

So what is to become of lead generation through telemarketing? Has the Internet rendered this timeless approach useless and about to be thrown into the metaphorical trash bin? So now let us explore the question of who wins in the Internet vs. lead generation telemarketing! Continue reading…