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lead generation telemarketing

The Power of Blogging For A B2B Telemarketing Firm

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B2B telemarketing, lead generation telemarketing, cold callingI’ve talked to some buddies of mine who are also in the business of B2B telemarketing and I asked them “Hey guys, what’s your take on having a blog?”, and surely, some of them shrugged their shoulders at the thought. Only a good few of them actually said that they considered it, but even those friends of mine said that even if they expressed an interest in it they admitted that they had no idea on how to even get started with one.

Although lead generation telemarketing is an outbound marketing approach, we still cannot deny the power that inbound marketing has for any company. It’s one thing to go out into the world and go looking for business, but it is different when a prospect actually comes to knock on your door. As such, inbound marketing is one of the most powerful tools a company has at their disposal to gain new clients and prospects. Continue reading…

B2B Telemarketing Disaster-Proofing Tips

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B2B telemarketing, lead generation telemarketing, cold callingWith Hurricane Sandy bearing down on American soil, it seems like a disaster is about to happen. For general consumers, this could mean the loss of a few personal or even property items! For businesses though, it could mean the loss of valuable business-hours and profits. But even if a superstorm was not present, your business could still suffer if you do not disaster-proof it right from the very beginning.

For a B2B telemarketing company, such should be kept an eye on because even as little a thing such as a computer failure can affect the results of a campaign. As a third party telemarketing services provider, you should always be ready to counter any issues that arise as to show your clients that you mean business! Continue reading…

Cold Calling Tips – Avoiding The Cold Shoulder

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cold calling, B2B telemarketing, lead generation telemarketngB2B telemarketers do cold calling on a near daily basis. Having such experience myself, I can say that it is not easy to evade the cold shoulder. Some people you call will be quick to drop the line, some others however, surprisingly, try to raise as much of a discussion as they can in order to better understand what it is you are offering them.

In the world of B2B, however, we do cold calling for lead generation purposes and not just to market our products and services right off the bat. Hard-selling is not exactly something that you should do when you are talking to other business professionals for the first time. The first thing you need to do is to “bait in” your prospects, in other words turn them into leads for your business. However, that is not going to happen if they drop the phone on you right at the start or halfway through your dialogue.

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3 Reasons Why Cold Calling Sometimes Fails

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cold calling, B2B telemarketing, lead generation telemarketingCold calling is without a doubt one of the best ways in which you can perform lead generation. One problem that you face, however, is that there is a possibility that your campaign will fail. If you are a company that relies heavily upon leads to find good business and close sales, then facing such a scenario does not mean well for your company.

A cold calling campaign for lead generation, when performed well, can produce plenty of leads for your company. The problem is that, due to the fear of failure, companies sometimes overlook the possibility that lies in such a marketing tactic. Although not guaranteed to get results at all times, it does serve to produce “warm” leads, and a lot of them when your approach is good.

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How to Avoid Getting Vague Results in B2B Telemarketing

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B2B telemarketing, lead generation telemarketing, cold callingInformation is without a doubt power, and in the world of business possessing it gives you a sort of edge above your competitors. Data you have may be something they lack, putting you in an advantageous position, however they may have something that you do not have as well, leveling the playing field. So what does such information have to do with B2B telemarketing? The answer is this: lead generation.

When we start talking about lead generation telemarketing, then you will soon come to the realization that information is indeed something powerful. The one thing you want to avoid as much as possible when you use B2B telemarketing for such is vague information. When you are tasking your telemarketing team to mine data for you so that you can create a good B2B leads database for your company then you really are going to have to make sure of this.

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How to do Cold Calling for Warm Business Leads

cold calling

Ever experienced holding something cold and get warm results? Kind of ironic isn’t it? However, when you do cold calling, your aim is to get warm business leads from it. Still, a lot of salespeople and marketers get the cold shoulder from their targeted prospects. If you are one such salesperson, then it may be high time to revamp your sales and marketing method to new levels.

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Bring Your Business to Life With B2B Telemarketing

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B2B telemarketing, teleprospecting, lead generation telemarketingA business that is not making a large enough of a profit to sustain its operations suffers from a serious problem: a lack of sales. When there is a lack of sales, it means that your company is not doing well and may eventually die out. Now, who as a self-respecting businessman would want his business to go down the drain? I am guessing definitely not you. However, we can never absolutely prevent such problems from arising. When your business problems stem from a lack of leads, perhaps it is time to consider looking at other ways to find prospects, one of which is the B2B telemarketing approach.

Using the phone for marketing can bring about plenty of results. Well, that can actually only happen when you have properly planned your campaign. The thing is that not everyone knows how to execute a good B2B telemarketing campaign. As such, it is quite difficult to be assured that even using this approach will guarantee that you get positive results for your business. So to speak, taking this method is like a risk of its own; you are not guaranteed that you will see positive figures in the future.

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How to Get Better Accuracy and Results in B2B Telemarketing

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B2B telemarketing, lead generation telemarketing, cold callingFor the longest time, B2B telemarketing has been regarded as one of the best methods of lead generation. One of the biggest problem that it faces though is accuracy. Just like its name, cold calling’s approach in generating leads is without a doubt “cold” and good results are not always easy to come by especially when it serves as your main way of acquiring new B2B leads. As such, accuracy is almost always a major issue when you run a calling campaign.

Using B2B telemarketing for lead generation purposes is without a doubt one of the best ways to get leads. All you need to do is know how to run a proper campaign in order for you to be able to get the desired results. If you do it right then your lead generation campaign can more than become one of your highest lead generating marketing methods.

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B2B Telemarketing Tips & Tricks – Following-Up With Prospects

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b2b telemarketing, teleprospecting, lead generation telemarketing, telemarketingGenerating leads through B2B telemarketing is something that many businesses do. For some, telemarketing serves to bey their key lead generator, and therefore their primary source of sales. With a successful telemarketing campaign comes not only sales and leads, but it also serves to allow you to get in contact with targets far beyond your normal reach had you not chosen to use B2B telemarketing as part of your marketing tactics.

When you do teleprospecting however, you cannot expect everyone to give an immediate reply to your offers. You will most likely be generating plenty of appointments, however you will also be find that there will be prospects who are a bit undecided on which course of action they should take when you first give them a call. Some will tell you that the reason why they cannot come to a decision is that because they do not have the proper authority, others will tell you that it is because they are busy and do not have room in their current schedule to discuss further with you.

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The Top 3 Ways To Kill Your Telemarketing Campaign

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telemarketing, lead generation telemarketing, teleprospectingUsing telemarketing as part of your marketing campaign can be a good thing… however, it can also kill it. That is all dependent on how you do it though. There is a right way to do B2B telemarketing, and there is also a wrong way to do it. So for today we are going to look at a few things that can kill your campaign so you can hopefully avoid doing them, or if you already have your campaign going, so that you can rectify any problems at hand.

A lead generation telemarketing campaign thrives on performance. It does not just survive on its own. If you do not conduct yourself accordingly (or your telemarketers), then your campaign is not going to have a very successful run. As such, here are the top three ways for you to kill your telemarketing campaign:

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