Apparently, there are other things to appreciate about the Superbowl asides from just football. Heck, if you’re in the marketing profession, you’ll know that the Superbowl ads are another interesting highlight of the event. After all, it’s a well-known fact that millions of dollars are spent all just for a few minutes of advertising during the big game.

It’s not as hard to believe when you consider the eyeballs. But more to the point, the huge turnout of the event can sometimes be the envy of other marketers who wished they had just as big an audience. How would you like a Superbowl size attendance for your webinar or tradeshow? Although, does this mean that lead generation campaigns have nothing to gain from anything less?

You’d be surprised.

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