October 12th, 2013 Advice Blog
, Appointment Setting
, B2B Leads
, Lead Generation
, Marketing Tips Comments Off on Branding: Your Own Hogwarts Banner
These four Houses are named after the four founders of the school and each designed an insignia of their own in order to identify the characteristics of their Houses. Brave Godric Gryffindor chose the Lion. The motherly Helga Hufflepuff chose the Badger. Rowena Ravenclaw picked the cunning Eagle. And finally, Salazar Slytherin stuck to his personal favorite: the Serpent.
Each House values certain qualities that are highly regarded during the Sorting Ceremony. Every Quidditch match the students of these Houses wave their banners with its emblem in spectacular colors, supporting their team and hoping for the House Cup at the end of the school year. Even the giant hourglasses that measure their House points each carry a distinct color in the form of precious gems.
Marketing isn’t so different, not even in the B2B context. Here’s a closer look at why.
September 10th, 2013 Advice Blog
, B2B Leads
, Inside Sales
, Marketing Tips Comments Off on Digging Deep Before Closing A Sale
What’s the one word that closes more sales? If you ask Grant Cardone of Cardone Enterprises, it’s the word ‘why’.
Looking at his examples though, it’s natural if you believe it’s slightly reminiscent of that annoyingly curious kid who never stops asking.
That doesn’t mean he doesn’t drive a stronger point behind the word. That point being the depth you have to plunge in order to understand a prospect.
Optimize – (verb) – to make as perfect, effective, or functional as possible. (taken from Merriam-Webster.com).
Today, there are a lot of things that needs optimization. For instance, making sure that your personal computer functions without any hitches to provide you with a smooth pace when you want to work. Another example is fixing the kitchen sink to avoid water leaks. However, one of the most important aspects that needs optimization is a sales lead generation campaign.
Company owners will not take any excuses if there are any glitches or mistakes found within their own marketing campaigns. If there comes a time that an error will occur, they will have two options laid out to them: (1) to fix the problem in a manner of tweaks, or (2) remove the ailment completely. Most decision makers will opt for the former option rather than the latter.