Finding a niche is typically the first order of business when trying to outdo competitors. After all, what better way to get ahead than in a space where you won’t find them?

In reality though, finding a niche is more than just trying to create an accurate, innovative lead generation strategy. It’s about establishing your hold on that niche before your competitors do. The niche is like a game. It won’t be long before your competitors start playing it too!

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